The case for continuous monitoring of travel markets
Abstract:
This paper will make the case that the regular monitoring of tourism is the most relevant way of assessing changes in travel patterns. The paper will look in detail at two regular surveys, the British Travel Survey Monthly which is designed to measure total tourism in GB and the British Travel Survey Yearly which monitors the holiday market specifically. In addition the paper will also present a case study of a particular resort (Jersey) and show how the travel market in this Island has been measured over the past 20 years by use of regular market monitors.
This could also be of interest:
Research Papers
Marketing research works: A case of Mexicana Airlines (MX)
Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Author: Akira Nagashima
June 15, 1983
Research Papers
Can continuous relationship marketing work in emerging markets?
Catalogue: Asia Pacific 2002
Authors: Mike Sherman, Sungmi Chung
Company: McKinsey & Company
December 1, 2002
Research Papers
Business travel monitor
Catalogue: Seminar 1988: Travel And Tourism Research
Authors: Eric Sondervan, Ad Schalekamp
Company: NIPO
May 4, 1988
