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The case for continuous monitoring of travel markets

Date of publication: May 4, 1988

Catalogue: Seminar 1988: Travel And Tourism Research

Author: Charles Ilsley

Abstract:

This paper will make the case that the regular monitoring of tourism is the most relevant way of assessing changes in travel patterns. The paper will look in detail at two regular surveys, the British Travel Survey Monthly which is designed to measure total tourism in GB and the British Travel Survey Yearly which monitors the holiday market specifically. In addition the paper will also present a case study of a particular resort (Jersey) and show how the travel market in this Island has been measured over the past 20 years by use of regular market monitors.

Charles Ilsley

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Ilsley, C. (1988a, May 04). The case for continuous monitoring of travel markets . ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/improving-the-profitable-use-of-continuous-research