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Magazines

Revue Française du Marketing 1999 (N. 173/174)

Ce numéro spécial de la Revue Française du Marketingtémoigne de la vitalité d'un champ disciplinaire dontl'ADETEM avait pressenti très tôt l'importance (lapublication de son ouvrage sur l'action marketing desentreprises...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
March 1, 1999
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Citation

, A. (1999a, March 01). Revue Française du Marketing 1999 (N. 173/174). ANA - ESOMAR. Retrieved April 12, 2026, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-1999-n-173-174-


Research papers

Market entry in China

This paper attempts to illustrate the state of market intelligence/ competitive intelligence in Asia by presenting a case study on the use of market intelligence/ competitive intelligence in market entry decision- making in the soybean milk business...

Catalogue: Seminar 1999: Market and Competitive Intelligence
Author: Peter Read
March 1, 1999
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Citation

Read, P. (1999a, March 01). Market entry in China . ANA - ESOMAR. Retrieved April 12, 2026, from


https://ana.esomar.org/documents/market-entry-in-china-


Research papers

A global approach to marketing mix optimisation

This paper demonstrates consumption-oriented forecasting techniques to explain the influence of individual economic fields relevant to the purchase decision on the marketing mix variables of a company. New statistical methods have been developed to...

Catalogue: Seminar 1999: Market and Competitive Intelligence
Authors: Bernd Schantz, Rudolf Lewandowski
March 1, 1999
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Citation

Schantz and Lewandowski (1999a, March 01). A global approach to marketing mix optimisation . ANA - ESOMAR. Retrieved April 12, 2026, from


https://ana.esomar.org/documents/a-global-approach-to-marketing-mix-optimisation-


Research papers

Effective competitive intelligence techniques for industrial markets

In industrial markets one of the most challenging aspects of market and competitive intelligence processes is the actual collection of data information and intelligence as a basis for knowledge. Compared to consumer markets industrial markets...

Catalogue: Seminar 1999: Market and Competitive Intelligence
Authors: Richard Beswick, Stefan Binner
Company: bms marketing research + strategy
March 1, 1999
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Citation

Beswick and Binner (1999a, March 01). Effective competitive intelligence techniques for industrial markets . ANA - ESOMAR. Retrieved April 12, 2026, from


https://ana.esomar.org/documents/effective-competitive-intelligence-techniques-for-industrial-markets-


Research papers

What are we talking about?

The focus of this paper is on the evolution of the research business system since the 1950s as well as the development of competitive intelligence in the last decades. The purpose is to provide some background reference regarding pragmatic...

Catalogue: Seminar 1999: Market and Competitive Intelligence
Author: Mario van Hamersveld
Company: Philips International
March 1, 1999
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Citation

van Hamersveld, M. (1999a, March 01). What are we talking about? . ANA - ESOMAR. Retrieved April 12, 2026, from


https://ana.esomar.org/documents/what-are-we-talking-about-


Research papers

Making intelligence count

Ever-increasing resources are being devoted to learning about customers. What do they want how do they perceive us and our offer how do we match up against the competition? Attendant pressures mount on research specialists product brand and...

Catalogue: Seminar 1999: Market and Competitive Intelligence
Author: Sean A. Meehan
March 1, 1999
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Citation

Meehan, S. A. (1999a, March 01). Making intelligence count. ANA - ESOMAR. Retrieved April 12, 2026, from


https://ana.esomar.org/documents/making-intelligence-count


Research papers

Net effects

In developing the conference program we have attempted to attract papers that offer “new news” with respect to Internet research, that cover topics not presented at last year’s seminar or that offer significant further progress in...

Catalogue: ESOMAR Net Effects 1999
Author: David Pring
February 21, 1999
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Citation

Pring, D. (1999a, February 21). Net effects. ANA - ESOMAR. Retrieved April 12, 2026, from


https://ana.esomar.org/documents/net-effects


Magazines

Revue Française du Marketing 1999 (N. 172)

Ce numéro spécial consacré au parrainage sportif prend encompte cette double perspective sociétale d'abord et managérialeensuite. Il existe au moins deux manières de cerner le concept de parrainage sportif. La...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
February 1, 1999
×

Citation

, A. (1999a, February 01). Revue Française du Marketing 1999 (N. 172). ANA - ESOMAR. Retrieved April 12, 2026, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-1999-n-172-


Magazines

Revue Française du Marketing 1999 (N. 171)

Pour que ce numéro spécial soit aussi complet que possible, nousavons souhaité proposer au lecteur plusieurs pistesde réflexion concernant l'analyse et la gestion de l'interface et des moments de vérité. Dans cette...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
January 1, 1999
×

Citation

, A. (1999a, January 01). Revue Française du Marketing 1999 (N. 171). ANA - ESOMAR. Retrieved April 12, 2026, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-1999-n-171-