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What are we talking about?

Date of publication: March 1, 1999

Catalogue: Seminar 1999: Market and Competitive Intelligence

Company: Philips International

Author: Mario van Hamersveld

Abstract:

The focus of this paper is on the evolution of the research business system since the 1950s as well as the development of competitive intelligence in the last decades. The purpose is to provide some background reference regarding pragmatic definitions and the major characteristics of ways of working now and in the future.

Mario van Hamersveld

Author

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Kaye, J. (1992a, June 15). What viewing are we measuring?. ANA - ESOMAR. Retrieved June 23, 2025, from


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Author: Herman Santy

 

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Santy, H. (1987a, June 15). What are we measuring and for whom?. ANA - ESOMAR. Retrieved June 23, 2025, from


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Citation

van Hamersveld, M. (1999a, March 01). What are we talking about? . ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/what-are-we-measuring-and-for-whom-