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What are we talking about?

Date of publication: March 1, 1999

Catalogue: Seminar 1999: Market and Competitive Intelligence

Company: Philips International

Author: Mario van Hamersveld

Abstract:

The focus of this paper is on the evolution of the research business system since the 1950s as well as the development of competitive intelligence in the last decades. The purpose is to provide some background reference regarding pragmatic definitions and the major characteristics of ways of working now and in the future.

Mario van Hamersveld

Author

This is a long description of some author details.

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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

van Hamersveld, M. (1999a, March 01). What are we talking about? . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/what-are-we-talking-about-