Resources Library by ANA

Why do some online communities work

Online research communities have been generating quite a lot of buzz recently. At the American Marketing Association's market research conference in September 2007, this was one of the primary themes, discussed by companies like General Motors who...

Catalogue: Qualitative 2007

Authors: Marco Vriens, Lee Eyre, Jamie Hamilton, Misia Tramp, Lisa Galarneau

Company: Microsoft

November 12, 2007

Manga makes a difference

Working in Japan we have found that understanding the hit series, the plot lines and the messages people take from manga helps us understand the motivations and the coming trends in popular behavior.This study describes in detail the use we have made...

Catalogue: Qualitative 2007

Authors: Mai Ohno, Dave McCaughan

Company: Interpublic Group of Companies

November 12, 2007

Arabian nights and the digital sheherazade

Media, internet and telecommunications are playing a major role in helping Saudis reach out and connect with each other and the rest of the world. In this digital age, communications barriers are coming down as many Arab women are breaking age old...

Catalogue: Qualitative 2007

Author: Tammy Jalboukh

Company: KANTAR TNS Malaysia

November 12, 2007

Listening instead of asking

About 70 million blogs have been created worldwide with around 9 million in France. An extraordinary new field of investigation is offered by the Blogs as millions of instances of electronic data can be processed by software programs directly.This...

Catalogue: Qualitative 2007

Authors: Alain Beauvieux, François Laurent

November 12, 2007

Semiotics of art

There are two sides to art appreciation which nowadays involves an increasingly broad section of the population. There is the post-war model of art appreciation as a means of educating the 'masses', with enjoyment of the arts extending from a select...

Catalogue: Qualitative 2007

Author: Luigi Toiati

Company: Focus S.r.L.

November 12, 2007

Taxis, vans and subways

This paper will present three case studies of experiments to conduct novel research techniques in alternative environments. The three approaches are:-Designing a taxi in which participants participate in an interview conducted by the...

Catalogue: Qualitative 2007

Authors: Roberto Holguin, Luis Arnal

November 12, 2007

The virtual home visit

In this paper, we describe our newly developed research method for exploring the behavior, values and needs of people in the virtual environment.We discuss our research methodology while presenting the results of a research project investigating...

Catalogue: Qualitative 2007

Authors: Karma Lendup Bhutiaia, Nicole Reinhold

Company: Philips International

November 12, 2007

Doot doot. From BPM to SPM

What do people and bees have in common? From BpM Beats per minute to SpM Signs and Symbols per Minute will show how there has been a significant change in the way people cope with feelings. And through this a fundamental shift in the roles they play...

Catalogue: Qualitative 2007

Authors: Michael Wittenberg, Hans-Bert Matoul

Company: Happy Thinking People

November 12, 2007

Web 2.0 market research

This article will investigate new interactive forms of the Internet in terms of their advantages and disadvantages for market research.Based on the hypothesis that within a group of active Web 2.0 protagonists and residents of virtual worlds the...

Catalogue: Panel Research 2007

Authors: Harald Markut, Otto Hellwig

Company: respondi

October 28, 2007