Abstract:
Comment on Mr. Ehrenberg's paper: "Factor analysis in market research".
This could also be of interest:
Research Papers
Factor analysis in market research
Catalogue: ESOMAR/WAPOR Congress 1959
Author: Andrew S. C. Ehrenberg
 
June 15, 1959
Research Papers
Factor analysis in market research (French)
Catalogue: ESOMAR/WAPOR Congress 1959
Author: Andrew S. C. Ehrenberg
 
June 15, 1959
Research Papers
Factor analysis
Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Martin Alan Collins, Andrew S. C. Ehrenberg, Gerald J. Goodhardt
 
June 15, 1976
