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Factor analysis in market research

Date of publication: June 15, 1959

Catalogue: ESOMAR/WAPOR Congress 1959

Author: Leonard F. Smith

Abstract:

Comment on Mr. Ehrenberg's paper: "Factor analysis in market research".

Leonard F. Smith

Author

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Research Papers

Factor analysis in market research

Catalogue: ESOMAR/WAPOR Congress 1959

Author: Andrew S. C. Ehrenberg

June 15, 1959

Research Papers

Factor analysis in market research (French)

Catalogue: ESOMAR/WAPOR Congress 1959

Author: Andrew S. C. Ehrenberg

June 15, 1959

Research Papers

Factor analysis

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Authors: Martin Alan Collins, Andrew S. C. Ehrenberg, Gerald J. Goodhardt

June 15, 1976

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