Abstract:
The question I would like to raise here is how much consensus or agreement has there been on Cold War issues among the peoples of the West European nations. I am not talking about policy-makers in this paper, but about the populations which stand behind the policy-makers. The occasion for the analysis is a feature called WORLD POLL.
Research Papers
The "brand image" of the German voter (French)
Catalogue: ESOMAR/WAPOR Congress 1959
Author: Peter Schmitt
 
June 15, 1959
Magazines
Revue Française du Marketing 2002 (N. 187)
Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
February 1, 2002
