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The development of marketing research in the Indian Union

Date of publication: June 15, 1961

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future

Author: Eric Paul Woollett Da Costa

Abstract:

The growth of market research in the last two years in the Indian Union has happily been far greater than the growth in the markets concerned. One perhaps can say that this is due to the result of recognition last, that the marketing research techniques practised here have something to contribute to the understanding of the market to which a planned, and yet free, economy works in conditions which are increasingly akin to those of the developed world.

Eric Paul Woollett Da Costa

Author

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Research Papers

The 'ANT' and the grasshopper

Catalogue: Congress 2009: Leading The Way

Authors: Kalyan Karmakar, Ipsita Ghosh

Company: Nielsen

September 21, 2009

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Citation

Karmakar and Ghosh (2009a, September 21). The 'ANT' and the grasshopper. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/the-ant-and-the-grasshopper


Research Papers

Mapping and interpreting socio-cultural change in urban India

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity

Author: Satyam Viswanathan

 

May 13, 2014

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Citation

Viswanathan, S. (2014a, May 13). Mapping and interpreting socio-cultural change in urban India. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/mapping-and-interpreting-socio-cultural-change-in-urban-india-8139


Research Papers

Convergence or divergence of the Asian market

Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity

Authors: Roxan Toll, Rosalie Tung, Chris Baumann, Hamin Hamin

Company: GMI (Global Market Insite)

March 20, 2011

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Citation

Toll, Tung, Baumann and Hamin (2011a, March 20). Convergence or divergence of the Asian market. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/convergence-or-divergence-of-the-asian-market


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Citation

Da Costa, E. P. (1961a, June 15). The development of marketing research in the Indian Union. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/convergence-or-divergence-of-the-asian-market