The development of marketing research in the Indian Union

Date of publication: June 15, 1961

Abstract:

The growth of market research in the last two years in the Indian Union has happily been far greater than the growth in the markets concerned. One perhaps can say that this is due to the result of recognition last, that the marketing research techniques practised here have something to contribute to the understanding of the market to which a planned, and yet free, economy works in conditions which are increasingly akin to those of the developed world.

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