Abstract:
Operations Research, in two ways, has established the basis for a new universalism. For one thing, operations research is concerned with the entire system of an organisation or enterprise inclusive of all its executives and their functions secondly operations research links quite heterogeneous sciences in working at a problem. Individual universalism is replaced by universalism in a team. The elements of Operations Research, in and by themselves, are nothing basically new; what is really new that is the method of combining those elements in systematical scientific research.
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Catalogue: ESOMAR/WAPOR Congress 1959
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Operations research and marketing
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The use of marketing research in large French companies
Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
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