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Perspectives of the building society market (German)

Date of publication: June 15, 1982

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH

Author: Bruno Hötzel

Abstract:

For our initial evaluation we undertook a discriminant analysis to see if the age groups varied from one another with respect to attitudes towards living. The main objective of this phase was to compare the attitudes of the respondents towards living ten years ago to their attitudes today to see if identical age groups have changed their position in discriminant space, and when yes, then in which direction.

Bruno Hötzel

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Research Papers

Perspectives of the building society market

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Author: Bruno Hötzel

Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH

June 15, 1982

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Citation

Hötzel, B. (1982a, June 15). Perspectives of the building society market. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/perspectives-of-the-building-society-market


Research Reports

Research report on attitudes towards Middleton building society

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

January 1, 1978

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Citation

, C. (1978a, January 01). Research report on attitudes towards Middleton building society. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/research-report-on-attitudes-towards-middleton-building-society


Research Papers

Some of the knowledge gained from 10 years experience of advertising monitoring in the building society market in Nordrhein-Westfalen

Catalogue: ESOMAR Congress 1989

Authors: Rolf Pfleiderer, Gunter Luke

Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH

September 15, 1989

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Citation

Pfleiderer and Luke (1989a, September 15). Some of the knowledge gained from 10 years experience of advertising monitoring in the building society market in Nordrhein-Westfalen. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/some-of-the-knowledge-gained-from-10-years-experience-of-advertising-monitoring-in-the-building-society-market-in-nordrhein-westfalen


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Attitude research and international advertising themes Authors: John A. Downing
Attitude research and international advertising themes (French) Authors: John A. Downing
Measurement of media intangibles Authors: Andre Chudnoff
Measurement of media intangibles (French) Authors: Andre Chudnoff
Motivation research applied to political attitudes Authors: Denis Lindon
Motivation research applied to political attitudes (French) Authors: Denis Lindon
The "brand image" of the German voter Authors: Peter Schmitt
The "brand image" of the German voter (French) Authors: Peter Schmitt
Distribution research Authors: A. B. de Vos
Distribution research (French) Authors: A. B. de Vos
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Citation

Hötzel, B. (1982a, June 15). Perspectives of the building society market (German). ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/some-of-the-knowledge-gained-from-10-years-experience-of-advertising-monitoring-in-the-building-society-market-in-nordrhein-westfalen