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Distribution research (French)

Date of publication: June 15, 1960

Catalogue: ESOMAR Conference 1960

Author: A. B. de Vos

Abstract:

It is contended that this field of market research is relatively neglected by practitioners. In a period of rapid changes in the whole framework of distribution it is vital that our expertise should be as developed in this field as in the other. If it is not, we will find that distribution research will become the preserve of management or marketing consultants, whereas, in theory and in practice, it should be part of the general body of market research.

A. B. de Vos

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Research Papers

Motivation research in the field of distribution (French)

Catalogue: ESOMAR Conference 1960

Author: Emeric Deutsch

 

June 15, 1960

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Citation

Deutsch, E. (1960a, June 15). Motivation research in the field of distribution (French). ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/motivation-research-in-the-field-of-distribution-french-


Research Papers

The market considered as a system in equilibrium and analysis of the factors governing its condition (French)

Catalogue: ESOMAR Congress 1966

Author: C. Solard

 

September 1, 1966

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Citation

Solard, C. (1966a, September 01). The market considered as a system in equilibrium and analysis of the factors governing its condition (French). ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/the-market-considered-as-a-system-in-equilibrium-and-analysis-of-the-factors-governing-its-condition-french-


Research Papers

Is marketing research going another way? (French)

Catalogue: ESOMAR Congress 1988

Author: Gerard Hermet

Company: GfK

September 1, 1988

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Citation

Hermet, G. (1988a, September 01). Is marketing research going another way? (French). ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/is-marketing-research-going-another-way-french-


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Citation

de Vos, A. B. (1960a, June 15). Distribution research (French). ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/is-marketing-research-going-another-way-french-