Abstract:
It is contended that this field of market research is relatively neglected by practitioners. In a period of rapid changes in the whole framework of distribution it is vital that our expertise should be as developed in this field as in the other. If it is not, we will find that distribution research will become the preserve of management or marketing consultants, whereas, in theory and in practice, it should be part of the general body of market research.
Research Papers
Motivation research in the field of distribution (French)
Catalogue: ESOMAR Conference 1960
Author: Emeric Deutsch
 
June 15, 1960
Research Papers
The market considered as a system in equilibrium and analysis of the factors governing its condition (French)
Catalogue: ESOMAR Congress 1966
Author: C. Solard
 
September 1, 1966
Research Papers
Is marketing research going another way? (French)
Catalogue: ESOMAR Congress 1988
Author: Gerard Hermet
Company: GfK
September 1, 1988
