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Intentions-to-buy and claimed brand-usage

Date of publication: June 15, 1965

Catalogue: ESOMAR/WAPOR Conference 1965

Authors: Andrew S. C. Ehrenberg, Michael Bird

Abstract:

This paper concerns the relationship between consumers' expressed Intentions-to-buy different brands in a product-field and their claimed brand- Usage. The results also indicate the extent to which expressed Intentions-to-buy appear to reflect non-behavioural attitudes as weir as behavioural factors. The analysis is part of a broader J. Walter Thompson study of the inter-relationships between a range of behavioural and attitudinal consumer variables, based in effect on data from several hundred consumer surveys.

Andrew S. C. Ehrenberg

Author

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Michael Bird

Author

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Non-awareness and non-usage

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising

Authors: Andrew S. C. Ehrenberg, Michael Bird

 

June 1, 1966

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Citation

Ehrenberg and Bird (1966a, June 01). Non-awareness and non-usage. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/non-awareness-and-non-usage


Research Papers

Brand-to-media consonance assessments

Catalogue: ESOMAR/ARF WAM Conference 2002: Print

Authors: Robert Passikoff, Manuel Gutierriez

Company: Brand Keys, Inc.

June 13, 2002

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Citation

Passikoff and Gutierriez (2002a, June 13). Brand-to-media consonance assessments. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/brand-to-media-consonance-assessments


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Catalogue: New Monograph Series Vol.5: Brand Choice Modelling

Author: Ian D. Greig

 

June 15, 1998

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Citation

Greig, I. D. (1998a, June 15). Brand loyalty and equity. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/brand-loyalty-and-equity


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Citation

Ehrenberg and Bird (1965a, June 15). Intentions-to-buy and claimed brand-usage. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/brand-loyalty-and-equity