Resources Library by ANA

Modeling viewers from set-tuning data in Boston

The Gray/Ephron model, using the demographic composition of tuned households from the Boston set meter panel and VPVH relationships from the national Nielsen Peoplemeter Panel, produced demographic ratings far closer to Boston Peoplemeter Ratings...

Catalogue: ESOMAR/ARF WAM Conference 2003: Television

Authors: Erwin Ephron, Stu Gray

June 17, 2003

An update on international PPM activities

This paper describes the current status of international PPM research activities. During the past year, research organizations have begun to evaluate and operate the PPM technology in their own countries. The details of the recent compliance test in...

Catalogue: ESOMAR/ARF WAM Conference 2003: Television

Authors: Dan Ames, Pasquale A. Pellegrini, Dominique Vancraeynest

Companies: Nielsen, KANTAR TNS Malaysia

June 17, 2003

The effects of PVRs on television viewing

By analyzing data from the Nielsen National People Meter Sample, this paper dimensions the penetration of PVRs in television households in the United States. Also, Nielsen has established an offline test panel of people meter homes equipped with TiVo...

Catalogue: ESOMAR/ARF WAM Conference 2003: Television

Authors: Daniel J. Monistere, Scott L. Brown

Company: Nielsen

June 17, 2003

iTV

There is much current discussion of iTV finally reaching a critical mass. However, these discussions tend to lack context - how rapidly are interactive TV (iTV) applications being rolled out?How are nascent iTV applications capturing the attention of...

Catalogue: ESOMAR/ARF WAM Conference 2003: Television

Author: David C. Tice

June 17, 2003

Panel turnover and fatigue

This paper describes a cross-sectional analysis of three people meter panels in Canada, one of which has been operating since 1997. With no formal 'forced turnover' policy, BBM Canada is ideally suited to examining 'time in panel' or 'panel fatigue'...

Catalogue: ESOMAR/ARF WAM Conference 2003: Television

Authors: Ken Purdye, Pasquale A. Pellegrini

June 17, 2003

Purple GRPs

For many years both broadcasters and agencies have conducted research to discover whether there is a relationship between positive TV programme involvement and commercial recall. In the main, they have agreed that such a relationship exists. This...

Catalogue: ESOMAR/ARF WAM Conference 2003: Television

Authors: Sheila Byfield, Annette Nazaroff

Company: MindShare

June 17, 2003

Will the public ever accept a truly portable passive meter?

The value of having household members wear passive media meters, both in and out of the house, is obvious. However, success in this area has been quite limited and mostly unsuccessful. This paper describes an experiment to see if many of these...

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio

Authors: Lee Weinblatt, Avery Gibson

June 16, 2003

Finding the "hidden" value of radio as part of a cross-media advertising campaign

Radio accounts for approximately one-third of consumers' time spent with media, yet it receives just a bit more than one-tenth of advertisers' media dollars. Maybe this is because radio provides a number of benefits that don't show up in conventional...

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio

Author: Maura Clancey

June 16, 2003

The Canadian RTS study

By returning to the sample of Canadians who filled out a BBM radio diary, BBM Canada was able to bring an extensive product and customer behavior database combined with BBM's radio ratings to desktops in Canadian radio stations, agencies and...

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio

Authors: Craig Dorning, Pasquale A. Pellegrini

June 16, 2003