Purple GRPs

Date of publication: June 17, 2003

Abstract:

For many years both broadcasters and agencies have conducted research to discover whether there is a relationship between positive TV programme involvement and commercial recall. In the main, they have agreed that such a relationship exists. This paper shows how a surrogate was created for programme involvement and how quality dimensions have been applied to every target audience and each programme. The technique is applicable to all countries with minute by minute, metered audience measurement.

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