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Modeling viewers from set-tuning data in Boston

Date of publication: June 17, 2003

Catalogue: ESOMAR/ARF WAM Conference 2003: Television

Authors: Erwin Ephron, Stu Gray

Abstract:

The Gray/Ephron model, using the demographic composition of tuned households from the Boston set meter panel and VPVH relationships from the national Nielsen Peoplemeter Panel, produced demographic ratings far closer to Boston Peoplemeter Ratings than did the diary. These results suggest modeling viewers from set meter data can potentially eliminate the use of the diary as a TV measurement instrument in meter/diary markets. Because set meters are passive, it opens the door to national single-source TV panels.

Erwin Ephron

Author

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Stu Gray

Author

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Ephron and Gray (2003a, June 17). Modeling viewers from set-tuning data in Boston . ANA - ESOMAR. Retrieved July 27, 2024, from


https://ana.esomar.org/documents/better-television-audience-measurement-through-the-research-integration-of-set-top-box-data-