Back

Modeling viewers from set-tuning data in Boston

Date of publication: June 17, 2003

Catalogue: ESOMAR/ARF WAM Conference 2003: Television

Authors: Erwin Ephron, Stu Gray

Abstract:

The Gray/Ephron model, using the demographic composition of tuned households from the Boston set meter panel and VPVH relationships from the national Nielsen Peoplemeter Panel, produced demographic ratings far closer to Boston Peoplemeter Ratings than did the diary. These results suggest modeling viewers from set meter data can potentially eliminate the use of the diary as a TV measurement instrument in meter/diary markets. Because set meters are passive, it opens the door to national single-source TV panels.

Erwin Ephron

Author

This is a long description of some author details.

Stu Gray

Author

This is a long description of some author details.

  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Ephron and Gray (2003a, June 17). Modeling viewers from set-tuning data in Boston . ANA - ESOMAR. Retrieved May 25, 2025, from


https://ana.esomar.org/documents/modeling-viewers-from-set-tuning-data-in-boston-