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Towards full diary audience measurement

Date of publication: June 14, 2002

Catalogue: ESOMAR/ARF WAM Conference 2002: Radio

Authors: Johan Schockaert, Jean Pascal Robiéfroid

Abstract:

The use of diaries as the single and unique source for radio audience measurement is perhaps the most used method all over the world. But it is expensive and affected by huge bias. How can bias be reduced and money saved? This paper presents research and experiments conducted in Belgium before launching a new Radio audience measurement study.

Johan Schockaert

Author

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Jean Pascal Robiéfroid

Author

This is a long description of some author details.

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Cooper, A. (1996a, June 15). Towards harmonization of international radio audience measurement. ANA - ESOMAR. Retrieved May 13, 2025, from


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Citation

Schockaert and Robiéfroid (2002a, June 14). Towards full diary audience measurement . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/radio-audience-measurement