Resources Library by ANA

Speed, power and efficiency

This paper presents a case study involving a leading pharmaceutical information company that uses internet-based research as a means of gathering primary data from physicians and other subjects. The company, MORPACE Pharma Group, is now moving toward...

Catalogue: ESOMAR Net Effects 2001

Authors: Karen J. Partridge, Allen Kamer

February 11, 2001

Exciting new conjoint options, via the web

Over the last few years there have been tremendous advances in the world of conjoint analysis in terms of software, mathematics, topics considered, and approaches. These advances create exciting new opportunities for conjoint analysis over the...

Catalogue: ESOMAR Net Effects 2001

Author: Ray Poynter

Company: KANTAR TNS Malaysia

February 11, 2001

Hypercontext: Same as it never was

Technological advances are engendering debate on the survey production line, but the process is only part of the story. Are we in the grip of a drive not towards insight but towards mere automation? Do we want our data deeper – or just cheaper?...

Catalogue: ESOMAR Net Effects 2001

Authors: Andy Dexter, Joseph Brown

Company: DVL Smith Ltd

February 11, 2001

The future of the market research industry in an online and interactive world

This paper envisions the market research industry within the changing online and interactive future, providing a description of a possible future fuelled by the impact of the internet, and the effects this might have on the market research industry....

Catalogue: ESOMAR Net Effects 2001

Author: Ulf Andersen

Company: KANTAR TNS Malaysia

February 11, 2001

Going the extra distance

The authors provide a case study that gives an inside view of the evolution, set up and implementation of an on line continuous customer experience monitor. This paper examines the process, the challenges and key learnings resulting from this...

Catalogue: ESOMAR Net Effects 2001

Authors: Galina Mitchelhill, Claire Love

February 11, 2001

Is the Internet the future of market research?

This paper provides a prognosis for the future of internet research based on the attitudes, experiences and opinions of the buyers of research within the FMCG sector. The paper provides an understanding of the dynamics involved in the possible...

Catalogue: ESOMAR Net Effects 2001

Authors: Anyvonne Carnot, Martin Oxley

February 11, 2001

Look, no hands!

Two streams of online research have developed. In the first (largely adopted by ‘traditional’ research agencies), traditional survey and/or question-based techniques are undertaken across digital media (rather than face-to-face or by...

Catalogue: ESOMAR Net Effects 2001

Author: Rob Lawson

Company: Engage Research

February 11, 2001

The integration between the Internet community and the Internet panel

The paper describes the work that has been carried out to test a set of existing marketing research methodologies applied to the internet environment. One of the objectives of this project is to test how spontaneous opinions can be used as a valuable...

Catalogue: ESOMAR Net Effects 2001

Authors: Zilda Knoploch, Leandro Kenski

Companies: ENFOQUE PESQUISA & STRATEGIR ENFOQUE, iVOX

February 11, 2001

The quality of online panels

Using a quasi-experimental design – in which data collection methods and recruitment techniques as influencing factors were varied – Ipsos Germany conducted a comparative investigation for Langnese/Unilever to assess the validity of...

Catalogue: ESOMAR Net Effects 2001

Authors: Michael Hoppe, Rainer Lamp

Companies: Ipsos MRBI, Unilever

February 11, 2001