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The future of the market research industry in an online and interactive world

Date of publication: February 11, 2001

Catalogue: ESOMAR Net Effects 2001

Company:

Author: Ulf Andersen

Abstract:

This paper envisions the market research industry within the changing online and interactive future, providing a description of a possible future fuelled by the impact of the internet, and the effects this might have on the market research industry. Key developments and trends are highlighted, and the effects on industry are illustrated. Additionally industry changes anticipated within the next five years are reviewed, and examples of new research techniques that may be available as the technology develops are provided.

Ulf Andersen

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Andersen, U. (2001a, February 11). The future of the market research industry in an online and interactive world. ANA - ESOMAR. Retrieved February 05, 2025, from


https://ana.esomar.org/documents/online-panels-are-unsustainable-online-communities-are-the-future