Resources Library by ANA

Mixed research techniques for a mixed economy

The paper describes the changes in the radio market and explores the implications for joint industry measurement in the future. The main issues that must be considered in setting out the scope of the measurement solution are outlined, and the main...

Catalogue: ARF/ESOMAR Worldwide Radio 2001

Authors: Tony Twyman, Chris Mundy

Company: British Broadcasting Corporation (BBC)

April 1, 2001

Research World (April 2001)

European market research companies are well regarded by the investment community, following the successful flotations of several of the largest including GfK, IPSOS and TNS, but it will become increasingly difficult for smaller companies to follow...

Catalogue: Research World 2001

Author: ESOMAR B.V.

April 1, 2001

Audiometer* measurement

The “audiometer”*, a generic term perhaps preferable to “radiometer” given its applications equally to TV as for radio audience measurement, offers the marketplace a major technological advance in the measurement of broadcast...

Catalogue: ARF/ESOMAR Worldwide Radio 2001

Author: Peter Menneer

April 1, 2001

Is there still a place for non-electronic measurement?

This paper focuses on two aspects of the radio measurement problem: the environment in which the study is carried out and the characteristics of the methodologies developed and tested by researchers in Poland and elsewhere. In the first part of the...

Catalogue: ARF/ESOMAR Worldwide Radio 2001

Authors: Marcin Kujawski, Zbigniew Sawiñski, Andrzej Matuszyñski

April 1, 2001

Improving market researcher's contribution to business decision making

This paper in the form of a ten-step guide is aimed at helping improve the quality of information-based business decision making. The paper encourages information suppliers to think more closely about ways in which they can help their decision making...

Catalogue: ESOMAR Global Healthcare 2001: Changes In Competitive Dynamics

Author: David Smith

Company: DVL Smith Ltd

April 1, 2001

Radiocontrol in Switzerland

Switzerland is the first and, as of now, only country in which radio listening is not established by interviews but rather electronically. The Radiocontrol (RC) technique is based on audio comparison and has been delivering official radio data since...

Catalogue: ARF/ESOMAR Worldwide Radio 2001

Authors: Matthias Steinmann, Manuel Dähler, Knut Hackbarth

Company: Swiss Broadcasting Corporation

April 1, 2001

The wonderful art of creating more from less

This paper describes the development of a new multiple week reach model for Dutch radio data. The new reach formula has been developed to solve the inconsistency between available radio data that describe average week results and radio campaigns...

Catalogue: ARF/ESOMAR Worldwide Radio 2001

Authors: Bas de Vos, Camiel Camps

Company: GfK

April 1, 2001

Global healthcare

The pharmaceutical and medical instruments industries have become global industries. The industries have evolved from a group of independent affiliates to virtual organizations with locations all over the world. At the same time there is a booming...

Catalogue: ESOMAR Global Healthcare 2001: Changes In Competitive Dynamics

Author: Dirk Huisman

April 1, 2001

Mergers and acquisition

The purpose of this paper is to analyse the mergers and acquisitions that have taken place in the Indian pharmaceutical industry, and develop a framework, which would provide directions for a successful merger. In the context of a spurt in the number...

Catalogue: ESOMAR Global Healthcare 2001: Changes In Competitive Dynamics

Authors: Suday Karkera, Trilochan Raval

April 1, 2001