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Retail audits

Date of publication: March 1, 1996

Catalogue: MENAP Forum 1996: Pressure On Profit

Authors: Bhawani Singh, Salil Punoose

Abstract:

This paper examines Retail Audit data captured in Egypt using econometric modelling. The approach currently is not purely directed at forecasts or predictions but an understanding of trend movements. ARIMA and Transfer Function Modelling has been carried out on toilet soap data captured over 1993 to 95.

Bhawani Singh

Author

This is a long description of some author details.

Salil Punoose

Author

This is a long description of some author details.

Research Papers

I did not hear you the fist time

Catalogue: ESOMAR Worldwide Advertising Conference 2000

Authors: Tim Foley, Chris Mee

Companies: integral, OmnicomMediaGroup, ,

November 1, 2000

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Citation

Foley and Mee (2000a, November 01). I did not hear you the fist time. ANA - ESOMAR. Retrieved May 31, 2023, from


https://ana.esomar.org/documents/i-did-not-hear-you-the-fist-time


Research Papers

Future-proof data quality using AI

Catalogue: Fusion 2019

Author: Dharmendra Jain

Company: Kantar

November 10, 2019

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Citation

Jain, D. (2019a, November 10). Future-proof data quality using AI. ANA - ESOMAR. Retrieved May 31, 2023, from


https://ana.esomar.org/documents/future-proof-data-quality-using-ai


Research Papers

Brand/market models in the marketing decision process

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions

Author: Manfred Müller

Company: Unilever

June 15, 1987

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Citation

Müller, M. (1987a, June 15). Brand/market models in the marketing decision process. ANA - ESOMAR. Retrieved May 31, 2023, from


https://ana.esomar.org/documents/brand-market-models-in-the-marketing-decision-process


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Citation

Singh and Punoose (1996a, March 01). Retail audits . ANA - ESOMAR. Retrieved May 31, 2023, from


https://ana.esomar.org/documents/brand-market-models-in-the-marketing-decision-process