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Videos

Half the money I spend on advertising is wasted

To create effective advertising, weneed effective market research! Thatway we ensure that not one dollar of our advertising budget is wasted. Because of the research: 1. Wenow know what we need to advertise and how to shape it to be...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Alberto Fernandez, Melissa Pellegrini
September 8, 2019
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Citation

Fernandez and Pellegrini (2019a, September 08). Half the money I spend on advertising is wasted. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/half-the-money-i-spend-on-advertising-is-wasted


Videos

The challenges of a new job and how to overcome them

Leaders need to create clarity, define structures and show vision, even when they don't know what to do and who to ask! Let me share my learnings with you.

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Kajoli Tankha
September 8, 2019
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Citation

Tankha, K. (2019a, September 08). The challenges of a new job and how to overcome them. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-challenges-of-a-new-job-and-how-to-overcome-them


Videos

The state of global research

Join Ray as he shares some of the key findings about the state of market research around the globe from the ESOMAR Global Market Research Report. Learn what is going up, who is going down, what the key changes, and where the key opportunities are....

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Ray Poynter
September 8, 2019
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Citation

Poynter, R. (2019a, September 08). The state of global research. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-state-of-global-research


Research papers

The real why and the hidden who

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}A look at how Ogilvy is better leveraging behavioral science & cognitive segmentation...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Jon Puleston, Christopher Graves
Companies: Ogilvy, Kantar
September 8, 2019
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Citation

Puleston and Graves (2019a, September 08). The real why and the hidden who. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-real-why-and-the-hidden-who


Research papers

The time traveller's guide to consumer insights

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}Doctor When will see you now. The time traveler's guide to consumer insights: How to...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Adrian Terron, Kavita Mahto
September 8, 2019
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Citation

Terron and Mahto (2019a, September 08). The time traveller's guide to consumer insights. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-time-traveller-s-guide-to-consumer-insights


Research papers

The brick-and-mortar shopping experience

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}It's all about digitizing the physical store and the impact of fusing technology with...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Wim Hamaekers, Caroline Verkest, Hannelore Goddyn, Alexander Mazurek
Company:
September 8, 2019
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Citation

Hamaekers, Verkest, Goddyn and Mazurek (2019a, September 08). The brick-and-mortar shopping experience. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-brick-and-mortar-shopping-experience


Research papers

From glass half full to glass overflowing

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Our journey to better understand the impact of advertising dollars on sales beyond the short run. Operating on a hunch, we ventured to harness the wealth of customer perception data...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Robert Graves, Bernard Brenner, Akaash Nanda
Company: Microsoft
September 8, 2019
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Citation

Graves, Brenner and Nanda (2019a, September 08). From glass half full to glass overflowing. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/from-glass-half-full-to-glass-overflowing


Videos

Key drivers of investment and M&A activity in market research

SAP, the German software unicorn, stunned the market research and financial markets in 2018 by acquiring Qualtrics for $8 billion in cash. No earnouts, no deferred compensation, no stock. Cash. Tableau was recently acquired by Salesforce...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Kristin Luck, Kristof De Wulf, Lisa R. Courtade, Sima Vasa, Sören Haefcke
September 8, 2019
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Citation

Luck, De Wulf, Courtade, Vasa and Haefcke (2019a, September 08). Key drivers of investment and M&A activity in market research. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/key-drivers-of-investment-and-m-a-activity-in-market-research


Videos

Standing out from the crowd

Through this study, Viacom set out to learn the 'secret sauce' of the best festivals and to evaluate how that might be improved. This paper summarises the key findings from the study and presents a 'festival framework', identifying the key...

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Christian Kurz
Company: Viacom International Media Networks
September 8, 2019
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Citation

Kurz, C. (2019a, September 08). Standing out from the crowd. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/standing-out-from-the-crowd-10678