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Research papers

MIS, management information system at Volvo car corporation

The MIS system is a system developed for management within Marketing and Sales at Volvo Car Corporation in Gothenburg, Sweden. The project started in 1986 and MIS has become a strategic product and a powerful support for management in their decision...

Catalogue: Seminar 1990: How To Cope With Data Overload
Authors: Birgitta Wagner, Kristina Högberg
June 15, 1990
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Citation

Wagner and Högberg (1990a, June 15). MIS, management information system at Volvo car corporation. ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/mis-management-information-system-at-volvo-car-corporation


Research papers

Management of human resources

In times of great technological change of market evolution, mergers and acquisition, the issue of human resource management would seem to be a very low profile activity. Traditionally in-fact, human resource management has never been considered a...

Catalogue: Seminar 1990: Countdown to 1992
Author: Cristina Galgano
June 15, 1990
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Citation

Galgano, C. (1990a, June 15). Management of human resources. ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/management-of-human-resources


Research papers

Managing excess information

Although information systems are essential tools enabling companies to make the most of their resources when faced with excess information, it is frequently only fair to observe that they are ineffective. From our point of view the principal problem...

Catalogue: Seminar 1990: How To Cope With Data Overload
Author: Christian Feuillette
June 15, 1990
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Citation

Feuillette, C. (1990a, June 15). Managing excess information. ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/managing-excess-information


Research papers

Retailer's panel and expert system

We show how using one expert system allows us to go further and quicker in the analysis of the enormous amount of data collected by scanner in a sample of stores. In particular the first step of our research is to be able to condense, to structure...

Catalogue: Seminar 1990: How To Cope With Data Overload
Authors: Jean Pierre Gaucher, Patrick Le Maire, Isabelle Le Roy, Gilles Mauffrey, Jacques Obadia
June 15, 1990
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Citation

Gaucher, Le Maire, Le Roy, Mauffrey and Obadia (1990a, June 15). Retailer's panel and expert system. ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/retailer-s-panel-and-expert-system


Research papers

Researching the growing market for Opera in Britain

This paper reports on a new study examining public opinions towards opera in Britain and provides data on opera's "penetration" in terms of attendances, TV viewing and home ownership of opera recordings. The new survey shows that, although opera fans...

Catalogue: Seminar 1990: Research And Marketing For The Arts
Author: Peter B. Hodgson
June 15, 1990
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Citation

Hodgson, P. B. (1990a, June 15). Researching the growing market for Opera in Britain. ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/researching-the-growing-market-for-opera-in-britain


Research papers

Solving the problem of data complexity and information overload

After nearly a twenty-year experience of collecting and analyzing marketing data, designing and implementing management support systems, Research International and Studio della Grisa committed themselves to create a new, powerful, easy-to-use,...

Catalogue: Seminar 1990: How To Cope With Data Overload
Author: Andrea Traverso
June 15, 1990
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Citation

Traverso, A. (1990a, June 15). Solving the problem of data complexity and information overload. ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/solving-the-problem-of-data-complexity-and-information-overload


Research papers

All viewers (or readers or listeners) are equal

The history of media research displays not only continuing refinement of the methods of audience enumeration and classification, but also a questioning of the adequacy of 'mere numbers and repeated demands for more qualitative data. This paper...

Catalogue: Seminar 1990: The Quality Of Media Information
Author: Michael M. Brown
June 15, 1990
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Citation

Brown, M. M. (1990a, June 15). All viewers (or readers or listeners) are equal. ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/all-viewers-or-readers-or-listeners-are-equal


Research papers

An expertsystem as a tool for risk management

The expert system RISCUE is developed to assist insurance managers to take decisions about the optimal risk strategy. RISCUE consists of a number of computer programs, combined with data on risk variables which are specific for the company or...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Author: Jetty M. M. Plasschaert
Company: PQR-Research
June 15, 1990
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Citation

Plasschaert, J. M. (1990a, June 15). An expertsystem as a tool for risk management. ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/an-expertsystem-as-a-tool-for-risk-management


Research papers

Qualitative research as a supplier of relevant and applicable action models

The paper focuses on the relationship between the research agency and its client and the production of client satisfaction within the context of business-to-business research. Client satisfaction and the quality of qualitative research is to a high...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Author: Jan De Tremerie
June 15, 1990
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Citation

De Tremerie, J. (1990a, June 15). Qualitative research as a supplier of relevant and applicable action models. ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/qualitative-research-as-a-supplier-of-relevant-and-applicable-action-models