Resources Library by ANA

Looking inside the Digi-Qual Toolbox

As a result, new digital qualitative methodologies have emerged to begin to address these and other challenges. Based on the ESOMAR Global Market Research 2018 industry report, 43% of qualitative research is conducted using online methodologies (i.e....

Catalogue: Latin America 2019

Authors: Dalila Antonacachi, Garnette Weber

Companies: Itracks, Fine

April 8, 2019

Pushing research to a new frontier

As the media landscape becomes more complex and data-led, IRL experiences become a meaningful way to break through to passionate consumers, custom programs that align the complex reality we live in and experience today – the physical and the...

Catalogue: ESOMAR Client Summit 2018- Autumn Edition

Authors: Amanda Fraga, Anubhav Mehrotra

December 12, 2018

Data edge summary

Data edge summary from Peter Nash.

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Author: Peter Nash

November 11, 2018

Smart people meters

The world of measurement is changing. New streaming technologies with over-the-top (OTT) apps, connected devices and social media are expanding the media landscape. On the technology side, data management platforms, advertising exchanges and...

Catalogue: Congress 2018

Author: Adriana Rocha

September 23, 2018

How can blockchain be used to improve our industry without destroying it?

Blockchain has the potential to disrupt the fabric of many industries across the globe. Greenbook MR Chain is the only blockchain solution that will operate from within the existing market research eco-system without bypassing industry specialists....

Catalogue: Congress 2018

Author: James Wilson

September 23, 2018

A new generation of craftsmanship

We set ourselves the challenge of forecasting the future for our insights engine, asking ourselves a series of questions about how we conceive insights across Unilever as a whole, how the field of insights is evolving, and about the needs and...

Catalogue: Congress 2018

Author: Myralda Derks

September 23, 2018

Digital immersion

Augmented Reality (AR) alters a person's perception by overlaying virtual images over the real-time environment while virtual reality (VR) replaces the real-time environment with a simulated environment. Increasingly, retailers and marketers are...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Authors: Tan Li Ching, Viraj Juthani

Company: Nielsen

May 23, 2018

The future is VOICE

Voice technology is changing the world. It redefines how we communicate and creates new meaning in human and machine relationships. Using multiple techniques, we explore why voice matters and how brands can ignite growth from voice technology.

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Authors: Arpapat Boonrod, Prachawan Ketavan

Company: Kantar

May 23, 2018

Lack of engagement? Artificial Intelligence to the rescue!

The plummeting of response rates figures is a very well-known issue in the Market Research industry. While the possible ways to deal with this issue are plentiful, an unavoidable candidate is engagement, in particular among Millennials. We test the...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Author: Joaquim Bretcha

Company: Netquest

May 13, 2018