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Blair, M. H. (1994a, May 01). Maximising the effectiveness of television advertising. ANA - ESOMAR. Retrieved July 28, 2024, from
https://ana.esomar.org/documents/maximising-the-effectiveness-of-television-advertising
Paltschik and Storbacka (1992a, June 15). Monitoring the customer base to achieve profitability. ANA - ESOMAR. Retrieved July 28, 2024, from
https://ana.esomar.org/documents/monitoring-the-customer-base-to-achieve-profitability
Blanchard and Macrae (1988a, June 15). Detecting opportunities and risks to global branding. ANA - ESOMAR. Retrieved July 28, 2024, from
https://ana.esomar.org/documents/detecting-opportunities-and-risks-to-global-branding
Macrae and Harding (1988a, June 15). Understanding consumer values. ANA - ESOMAR. Retrieved July 28, 2024, from
https://ana.esomar.org/documents/understanding-consumer-values
Bird, M. (1987a, November 25). Innovation. ANA - ESOMAR. Retrieved July 28, 2024, from
https://ana.esomar.org/documents/innovation
Leroy-Sharman and Tinn (1987a, June 15). Pricing research what should we actually remeasuring?. ANA - ESOMAR. Retrieved July 28, 2024, from
https://ana.esomar.org/documents/pricing-research-what-should-we-actually-remeasuring-
Bird, M. (1985a, November 27). Profit from planned publishing. ANA - ESOMAR. Retrieved July 28, 2024, from
https://ana.esomar.org/documents/profit-from-planned-publishing
Bartels, W. H. (1985a, November 06). 'Below-the-line spending' the need for understanding and control. ANA - ESOMAR. Retrieved July 28, 2024, from
https://ana.esomar.org/documents/-below-the-line-spending-the-need-for-understanding-and-control
Aisa and Biasutti (1985a, November 06). A book as a mass product. ANA - ESOMAR. Retrieved July 28, 2024, from
https://ana.esomar.org/documents/a-book-as-a-mass-product