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Profit from planned publishing

Date of publication: November 27, 1985

Catalogue: Seminar 1985: Quality In Publishing

Author: Michael Bird

Abstract:

This paper is not so much about magazines or micros as about management, and in particular the use of information in management decisions. It just happens that the writer's business is magazines and he has found in the microcomputer the ideal tool for handling marketing and financial information in a disciplined, but flexible and imaginative, way.

Michael Bird

Author

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Citation

Bird, M. (1985a, November 27). Profit from planned publishing. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/profit-from-planned-publishing