Back

Profit from planned publishing

Date of publication: November 27, 1985

Catalogue: Seminar 1985: Quality In Publishing

Author: Michael Bird

Abstract:

This paper is not so much about magazines or micros as about management, and in particular the use of information in management decisions. It just happens that the writer's business is magazines and he has found in the microcomputer the ideal tool for handling marketing and financial information in a disciplined, but flexible and imaginative, way.

Michael Bird

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Strategic publishing

Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing

Author: Rolf Speetzen

 

October 10, 1999

×

Citation

Speetzen, R. (1999a, October 10). Strategic publishing . ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/strategic-publishing-


Research Papers

Profit from thinking!

Catalogue: ESOMAR Congress 1981: Research For Profitability

Author: Hazel Kahan

 

August 23, 1981

×

Citation

Kahan, H. (1981a, August 23). Profit from thinking!. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/profit-from-thinking-


Research Papers

Is publishing management ready for the future?

Catalogue: Seminar 1983: Publishing A Better Product

Author: Robert Heller

 

November 23, 1983

×

Citation

Heller, R. (1983a, November 23). Is publishing management ready for the future?. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/is-publishing-management-ready-for-the-future-


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Bird, M. (1985a, November 27). Profit from planned publishing. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/is-publishing-management-ready-for-the-future-