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Profit from planned publishing

Date of publication: November 27, 1985

Catalogue: Seminar 1985: Quality In Publishing

Author: Michael Bird

Abstract:

This paper is not so much about magazines or micros as about management, and in particular the use of information in management decisions. It just happens that the writer's business is magazines and he has found in the microcomputer the ideal tool for handling marketing and financial information in a disciplined, but flexible and imaginative, way.

Michael Bird

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Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing

Author: Rolf Speetzen

 

October 10, 1999

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Speetzen, R. (1999a, October 10). Strategic publishing . ANA - ESOMAR. Retrieved April 25, 2024, from


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Catalogue: ESOMAR Congress 1981: Research For Profitability

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Kahan, H. (1981a, August 23). Profit from thinking!. ANA - ESOMAR. Retrieved April 25, 2024, from


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Is publishing management ready for the future?

Catalogue: Seminar 1983: Publishing A Better Product

Author: Robert Heller

 

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Heller, R. (1983a, November 23). Is publishing management ready for the future?. ANA - ESOMAR. Retrieved April 25, 2024, from


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Citation

Bird, M. (1985a, November 27). Profit from planned publishing. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/is-publishing-management-ready-for-the-future-