Innovation

Date of publication: November 25, 1987

Author: Michael Bird

Abstract:

In the 1960's Tom and Audrey Eyton started a bi-monthly magazine, Slimming and Nutrition, working on their kitchen table at home. It cost them £2,000 to start: some years ago they sold it to a big publisher for £4,000,000. That’s profitability alright: where was the innovation?

  • PDF
  • This could also be of interest