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Innovation

Date of publication: November 25, 1987

Catalogue: Seminar 1987: Publishing For Optimum Profit

Author: Michael Bird

Abstract:

In the 1960's Tom and Audrey Eyton started a bi-monthly magazine, Slimming and Nutrition, working on their kitchen table at home. It cost them £2,000 to start: some years ago they sold it to a big publisher for £4,000,000. That’s profitability alright: where was the innovation?

Michael Bird

Author

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Citation

Bird, M. (1987a, November 25). Innovation. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/innovation