Abstract:
In the 1960's Tom and Audrey Eyton started a bi-monthly magazine, Slimming and Nutrition, working on their kitchen table at home. It cost them £2,000 to start: some years ago they sold it to a big publisher for £4,000,000. Thatâs profitability alright: where was the innovation?
This could also be of interest:
Research Papers
Real business innovation
Catalogue: Innovate 2010: Innovation Detonation
Authors: Oliver Skopec, Thomas Krüger
 
November 16, 2010
Research Papers
What drives innovation?
Catalogue: Innovate 2006
Authors: Leyla Namiranian, Gwen Smith Ishmael, Renee Hopkins Callahan
Company: Decision Analyst, Inc.
May 10, 2006
![The documents and videos are available for ESOMAR members only!](/static/img/ana_document_bg.png)