Date of publication: November 25, 1987

Author: Michael Bird


In the 1960's Tom and Audrey Eyton started a bi-monthly magazine, Slimming and Nutrition, working on their kitchen table at home. It cost them £2,000 to start: some years ago they sold it to a big publisher for £4,000,000. That’s profitability alright: where was the innovation?

Michael Bird


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