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Innovation

Date of publication: November 25, 1987

Catalogue: Seminar 1987: Publishing For Optimum Profit

Author: Michael Bird

Abstract:

In the 1960's Tom and Audrey Eyton started a bi-monthly magazine, Slimming and Nutrition, working on their kitchen table at home. It cost them £2,000 to start: some years ago they sold it to a big publisher for £4,000,000. That’s profitability alright: where was the innovation?

Michael Bird

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Research Papers

Real business innovation

Catalogue: Innovate 2010: Innovation Detonation

Authors: Oliver Skopec, Thomas Krüger

 

November 16, 2010

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Citation

Skopec and Krüger (2010a, November 16). Real business innovation. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/real-business-innovation


Research Papers

What drives innovation?

Catalogue: Innovate 2006

Authors: Leyla Namiranian, Gwen Smith Ishmael, Renee Hopkins Callahan

Company: Decision Analyst, Inc.

May 10, 2006

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Citation

Namiranian, Ishmael and Callahan (2006a, May 10). What drives innovation?. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/-what-drives-innovation-


Research Papers

Breakthrough innovation

Catalogue: Innovate 2006

Author: Alexei Bogdanov

 

May 10, 2006

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Citation

Bogdanov, A. (2006a, May 10). Breakthrough innovation. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/breakthrough-innovation


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Citation

Bird, M. (1987a, November 25). Innovation. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/breakthrough-innovation