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'Below-the-line spending' the need for understanding and control

Date of publication: November 6, 1985

Catalogue: Seminar 1985: Below-The-Line And Sponsoring

Author: William H. Bartels

Abstract:

SPAR has been designing, implementing, evaluating and executing promotional programs since 1967. Our approach has been successfully implemented in the United States, Canada, the United Kingdom and Australia. In the UK, through a joint agreement, AGB supports our services there. SPAR's method has been applied to almost every form of sales promotion event, trade and consumer, from case discounting, co-op monies and payment for retailer programs to consumer packs and special forms of couponing. SPAR's approach has been proven successful by providing reliable and actionable information for a wide variety of categories.

William H. Bartels

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Research Papers

"Below-the-line" and "sponsoring"

Catalogue: Seminar 1985: Below-The-Line And Sponsoring

Author: Willem G. Gussekloo

 

November 6, 1985

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Citation

Gussekloo, W. G. (1985a, November 06). "Below-the-line" and "sponsoring". ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/-below-the-line-and-sponsoring-


Research Papers

Below-the-line promotion

Catalogue: Seminar 1971: Below-The-Line Activities

Author: Martin Christopher

 

June 15, 1971

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Citation

Christopher, M. (1971a, June 15). Below-the-line promotion. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/below-the-line-promotion


Research Papers

An outline of below-the-line

Catalogue: Seminar 1971: Below-The-Line Activities

Author: John Knecht

 

May 19, 1971

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Citation

Knecht, J. (1971a, May 19). An outline of below-the-line . ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/an-outline-of-below-the-line-


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Citation

Bartels, W. H. (1985a, November 06). 'Below-the-line spending' the need for understanding and control. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/an-outline-of-below-the-line-