Back

'Below-the-line spending' the need for understanding and control

Date of publication: November 6, 1985

Catalogue: Seminar 1985: Below-The-Line And Sponsoring

Author: William H. Bartels

Abstract:

SPAR has been designing, implementing, evaluating and executing promotional programs since 1967. Our approach has been successfully implemented in the United States, Canada, the United Kingdom and Australia. In the UK, through a joint agreement, AGB supports our services there. SPAR's method has been applied to almost every form of sales promotion event, trade and consumer, from case discounting, co-op monies and payment for retailer programs to consumer packs and special forms of couponing. SPAR's approach has been proven successful by providing reliable and actionable information for a wide variety of categories.

William H. Bartels

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

"Below-the-line" and "sponsoring"

Catalogue: Seminar 1985: Below-The-Line And Sponsoring

Author: Willem G. Gussekloo

 

November 6, 1985

×

Citation

Gussekloo, W. G. (1985a, November 06). "Below-the-line" and "sponsoring". ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/-below-the-line-and-sponsoring-


Research Papers

Below-the-line promotion

Catalogue: Seminar 1971: Below-The-Line Activities

Author: Martin Christopher

 

June 15, 1971

×

Citation

Christopher, M. (1971a, June 15). Below-the-line promotion. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/below-the-line-promotion


Research Papers

An outline of below-the-line

Catalogue: Seminar 1971: Below-The-Line Activities

Author: John Knecht

 

May 19, 1971

×

Citation

Knecht, J. (1971a, May 19). An outline of below-the-line . ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/an-outline-of-below-the-line-


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Bartels, W. H. (1985a, November 06). 'Below-the-line spending' the need for understanding and control. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/an-outline-of-below-the-line-