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, C. (1976a, February 01). Setlers creative development research. ANA - ESOMAR. Retrieved July 27, 2024, from
https://ana.esomar.org/documents/setlers-creative-development-research
Webb, N. L. (1975a, August 01). Opinion polling viewed by a late starter. ANA - ESOMAR. Retrieved July 27, 2024, from
https://ana.esomar.org/documents/opinion-polling-viewed-by-a-late-starter
Conran and Assael (1975a, February 01). Market testing financial services in the security industry within a competitive rate structure. ANA - ESOMAR. Retrieved July 27, 2024, from
Hardin, D. K. (1972a, September 01). Changing test market technology in the USA. ANA - ESOMAR. Retrieved July 27, 2024, from
https://ana.esomar.org/documents/changing-test-market-technology-in-the-usa
Penny, Hunt and Twyman (1971a, August 01). Product testing methodology in relation to marketing problems. ANA - ESOMAR. Retrieved July 27, 2024, from
https://ana.esomar.org/documents/product-testing-methodology-in-relation-to-marketing-problems
Pymont, B. C. (1970a, September 01). The development and application of a new micro market testing technique. ANA - ESOMAR. Retrieved July 27, 2024, from
Steinert, G. (1969a, November 01). Is service measurable? . ANA - ESOMAR. Retrieved July 27, 2024, from
https://ana.esomar.org/documents/is-service-measurable-
Flögel, H. (1967a, August 01). Images under the magnifying glass. ANA - ESOMAR. Retrieved July 27, 2024, from
https://ana.esomar.org/documents/images-under-the-magnifying-glass
Field, J. G. (1967a, August 01). The study of preferences in market research. ANA - ESOMAR. Retrieved July 27, 2024, from
https://ana.esomar.org/documents/the-study-of-preferences-in-market-research