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Morgenlander, L. (1986a, June 15). Measuring business publication audiences using a consumer research model. ANA - ESOMAR. Retrieved September 25, 2024, from
Bloom and Bowles (1986a, June 15). Oscar. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/oscar
Collett, P. (1986a, June 15). Video-recording the viewers in their natural habitat. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/video-recording-the-viewers-in-their-natural-habitat
Clemens and Taylor (1986a, June 15). The use of direct access viewdata panels for media research. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/the-use-of-direct-access-viewdata-panels-for-media-research
Buck, S. (1986a, June 15). Single source data . ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/single-source-data-
Horsley, C. (1986a, June 15). A quantified study on what people do during commercial breaks. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/a-quantified-study-on-what-people-do-during-commercial-breaks
Smith, A. (1986a, June 15). A study into the way women react to television and magazine advertising for the same product. ANA - ESOMAR. Retrieved September 25, 2024, from
Meier, E. (1986a, June 15). Readership surveys in business markets. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/readership-surveys-in-business-markets
Beeson, Dodson and Rothman (1986a, June 15). The use of panels in readership research. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/the-use-of-panels-in-readership-research