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Opfer and Müller-Veeh (1976a, December 01). Empirical results along the way to a price elasticity test (German). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/empirical-results-along-the-way-to-a-price-elasticity-test-german-
Müller-Veeh, D. (1976a, March 01). Reader magazine relationship and advertising effectiveness. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/reader-magazine-relationship-and-advertising-effectiveness
Müller-Veeh and Opfer (1974a, June 15). A new method of copy-test evaluation. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/a-new-method-of-copy-test-evaluation
Müller-Veeh, D. (1973a, June 15). On the general relationship between the editorial topics of a magazine and the demographic attributes of its readers (German). ANA - ESOMAR. Retrieved September 26, 2024, from
Müller-Veeh, D. (1973a, June 15). On the general relationship between the editorial topics of a magazine and the demographic attributes of its readers. ANA - ESOMAR. Retrieved September 26, 2024, from
Müller-Veeh, D. (1972a, June 15). The optimisation of advertising success (German). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-optimisation-of-advertising-success-german-
Müller-Veeh, D. (1972a, June 15). The optimisation of advertising success. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-optimisation-of-advertising-success
Müller-Veeh, D. (1970a, September 01). Measurement of the competitive pressure of advertising campaigns(German). ANA - ESOMAR. Retrieved September 26, 2024, from
Müller-Veeh, D. (1970a, September 01). Measurement of the competitive pressure of advertising campaigns. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/measurement-of-the-competitive-pressure-of-advertising-campaigns