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On the general relationship between the editorial topics of a magazine and the demographic attributes of its readers

Date of publication: June 15, 1973

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Dieter Müller-Veeh

Abstract:

The following study is concerned with the question as to the relationship between the topics offered in the editorial matter of magazines and the demographic attributes of the readers. To put it more briefly but not quite so precisely: Who reads what? Two standard studies from the media sector in Germany served to reveal the relationships between editorial matter and the demographic attributes of the readers: 1. Analysis of magazine readers and; 2. GIW Content, Analysis of magazine contents.

Dieter Müller-Veeh

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Research Papers

On the general relationship between the editorial topics of a magazine and the demographic attributes of its readers (German)

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Dieter Müller-Veeh

 

June 15, 1973

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Citation

Müller-Veeh, D. (1973a, June 15). On the general relationship between the editorial topics of a magazine and the demographic attributes of its readers (German). ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/on-the-general-relationship-between-the-editorial-topics-of-a-magazine-and-the-demographic-attributes-of-its-readers-german-


Research Papers

Using editorial research to build the circulation of glamour magazine

Catalogue: Seminar 1983: Publishing A Better Product

Author: Ruth Whitney

 

November 23, 1983

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Citation

Whitney, R. (1983a, November 23). Using editorial research to build the circulation of glamour magazine. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/using-editorial-research-to-build-the-circulation-of-glamour-magazine


Research Papers

Editorial research in preparing a decision on the merger of two weeklies

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry

Author: Robert Gijs

 

June 15, 1974

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Citation

Gijs, R. (1974a, June 15). Editorial research in preparing a decision on the merger of two weeklies. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/editorial-research-in-preparing-a-decision-on-the-merger-of-two-weeklies


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Citation

Müller-Veeh, D. (1973a, June 15). On the general relationship between the editorial topics of a magazine and the demographic attributes of its readers. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/editorial-research-in-preparing-a-decision-on-the-merger-of-two-weeklies