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Research reports

Making public polling matter in Georgia

In 2012 Georgia held a Parliamentary election that was unique for the country: an intense campaign with an organized single opposition party. The results of published pre-election polls differed widely from each other and the final result, and were...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., WAPOR B.V., Kathy Frankovic, Michael Traugott, Miroslawa Grabowska, Emmanuel Rivière
June 15, 2013

Research reports

Notes on how to apply ICC/ESOMAR code (Spanish)

These Notes are designed by ESOMAR to help users of the ICC/ESOMAR International Code on Market and Social Research to interpret and apply it in practice. Any further questions about the Code, for example on how to apply it in a specific situation,...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., ICC B.V.
June 15, 2013

Research reports

Celebrating change

For some, evolution, or “change,” represents a wonderful opportunity; for many others, it poses a grave challenge to the accepted norm; but for all of us, such change is now an undeniable and omnipresent element of daily life. As...

Catalogue: ESOMAR Publications
Authors: ESOMAR B.V., Finn Raben, Dieter Korczak, Bill Blyth, Judith Passingham, David G. Bakken, Pieter-Paul Verheggen, Wim van Slooten, Andy Kung, Grace Tse, Ian Lewis, Jorge Alagon, Nigel Hollis, Josh Samuel
November 28, 2012

Research reports

Global Prices Study 2012

Global Prices Study 2012 is an essential element of any reference library, on the supplier or the buyer side, as a guide to the planning and purchasing of market research. This comparative analysis of the relative pricing of different types of...

Catalogue: ESOMAR Global Prices Study
Author: ESOMAR B.V.
October 11, 2012

Research reports

Global Market Research 2012

Global Market Research 2012 is the 24th annual industry study undertaken by ESOMAR in cooperation with KPMG advisory. It continues to provide an authoritative review of the market research industry and explores how the market research landscape...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 10, 2012

Research reports

Disciplinary procedures

Applying and interpreting the ICC/ESOMAR International Code on Market and Social Research is the primary responsibility of ESOMAR in cases involving an ESOMAR member. ESOMAR will notify the ICC of cases submitted to the ESOMAR Disciplinary Committee.

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2012

Research reports

ICC/ESOMAR international code (Spanish)

The ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics, which was developed jointly with the ICC (International Chamber of Commerce), sets out global standards for self-regulation for researchers and data analysts...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., ICC B.V.
June 15, 2012

Research reports

24 questions to help buyers of social media research (Spanish)

These questions are intended to help users of social media research consider issues which influence whether a social media listening tool is fit for purpose in relation to a particular set of objectives whether qualitative, quantitative, or both. The...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2012

Research reports

28 questions to help buyers of online samples (Spanish)

The primary aim of these 28 Questions is to increase transparency and raise awareness of the key issues for researchers to consider when deciding whether an online sampling approach is fit for their purpose. Put another way, the aim is to help...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2012