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Magazines

Research World (January 2000)

For the first time ESOMAR is holding a Conference on Ethnic Marketing. Delegates will examine the rich dynamic cultural heritage with ethnic communities bring to society as whole, resulting in cultural behaviour which is absorbed, and which...

Catalogue: Research World 2000
Author: ESOMAR B.V.
January 1, 2000
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Citation

B.V., E. (2000a, January 01). Research World (January 2000). ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/research-world-january-2000-


Research reports

ESOMAR Annual Market Study 1998

This report, that covers the 1998 market statistics, is the eleventh published by ESOMAR, is based mainly on information supplied by national market research trade associations, and on estimates provided by ESOMAR National Representatives and other...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 1, 1999
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Citation

B.V., E. (1999a, September 01). ESOMAR Annual Market Study 1998. ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/esomar-annual-market-study-1998


Research papers

Financial markets in turbulent times

The papers discuss new market developments and try to put findings from individual countries, product areas or customer segments into a broader context. The book brings together views of the industry from different angles with the aim of identifying...

Catalogue: Financial Markets In Turbulent Times 1999: Guidance From Marketing Research
Author: ESOMAR B.V.
September 1, 1999
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Citation

B.V., E. (1999a, September 01). Financial markets in turbulent times. ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/financial-markets-in-turbulent-times


Research papers

Marketing in Latin America in the 21st Century

Rapid socio-economic growth in Latin America is accelerating the dynamics of change in consumption marketing and communication. Those involved in marketing are increasingly confronted with a complex and fast-changing reality in which trends habits...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Author: ESOMAR B.V.
June 15, 1999
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Citation

B.V., E. (1999a, June 15). Marketing in Latin America in the 21st Century. ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/marketing-in-latin-america-in-the-21st-century


Research reports

50 ESOMAR

In September 1997 ESOMAR celebrates both its 50th Congress and the start of its 50th anniversary year. This would seem the appropriate time to review the changes that have taken place in the world of marketing research, and the way in which ESOMAR...

Catalogue: ESOMAR Publications
Author: ESOMAR B.V.
September 1, 1998
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Citation

B.V., E. (1998a, September 01). 50 ESOMAR. ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/50-esomar


Research reports

ESOMAR Annual Market Study 1997

This report, that covers the 1997 market statistics, is the twelfth annual report published by ESOMAR, is based mainly on information supplied by national market research trade associations, and on estimates provided by ESOMAR National...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 1, 1998
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Citation

B.V., E. (1998a, September 01). ESOMAR Annual Market Study 1997. ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/esomar-annual-market-study-1997


Research papers

Classification

Since the earliest days of marketing and social research, attempts have been made to group populations and survey respondents into classes: groupings which discriminate between people in ways which are considered likely to be relevant to the research...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: ESOMAR B.V.
September 1, 1998
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Citation

B.V., E. (1998a, September 01). Classification. ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/classification


Research papers

Summary of the ESOMAR guideline on interviewing minors

A considerable amount of market research is carried out among minors (respondents aged under 18 years) for both commercial and sociological purposes. This is a legitimate and valuable form of research but, as the ICC/ESOMAR International Code of...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: ESOMAR B.V.
September 1, 1998
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Citation

B.V., E. (1998a, September 01). Summary of the ESOMAR guideline on interviewing minors. ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/summary-of-the-esomar-guideline-on-interviewing-minors


Research papers
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Citation

B.V., E. (1998a, June 15). Competition and innovation in the telecommunications industry. ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/competition-and-innovation-in-the-telecommunications-industry