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Summary of the ESOMAR guideline on interviewing minors

Date of publication: September 1, 1998

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: ESOMAR B.V.

Abstract:

A considerable amount of market research is carried out among minors (respondents aged under 18 years) for both commercial and sociological purposes. This is a legitimate and valuable form of research but, as the ICC/ESOMAR International Code of Marketing and Social Research Practice points out, special care and precautions on the part of the researcher are required. For this reason ESOMAR has developed a guideline which establishes the principles to be taken into account in market research among minors. In this concise overview the main principles and elements of the guideline explained.

ESOMAR B.V.

Author

This is a long description of some author details.

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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

B.V., E. (1998a, September 01). Summary of the ESOMAR guideline on interviewing minors. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/summary-of-the-esomar-guideline-on-interviewing-minors