Date of publication: September 1, 1998

Catalogue: ESOMAR Publications

Author: ESOMAR B.V.


In September 1997 ESOMAR celebrates both its 50th Congress and the start of its 50th anniversary year. This would seem the appropriate time to review the changes that have taken place in the world of marketing research, and the way in which ESOMAR has evolved since it was founded in 1948. At the same time it is also an occasion to look forward to the changes taking place in our profession which will influence the development of the business over the coming years.

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