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Videos

The power of AND: Human insights & AI/ml led Analytics to drive IMPACT!

The latest advanced in AI/ml approaches are helping uncover efficiencies across sectors across a wide spectrum of business needs. Can these machine-driven approaches that leverage advanced statistical analyses help us unleash creativity?

Catalogue: ESOMAR TV: Client Summit 2020 at Home
Author: Pavi Gupta
June 11, 2020
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Citation

Gupta, P. (2020a, June 11). The power of AND: Human insights & AI/ml led Analytics to drive IMPACT!. ANA - ESOMAR. Retrieved June 30, 2024, from


https://ana.esomar.org/documents/the-power-of-and-human-insights-ai-ml-led-analytics-to-drive-impact-


Videos

Integrated insights engine

Interview with Horacio González, Global AI & Unstructured Data Lead from Kantar Mexico.

Catalogue: Fusion 2019
Authors: Kyle Findlay, Horacio Gonzalez
Company: Kantar
November 10, 2019
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Citation

Findlay and Gonzalez (2019a, November 10). Integrated insights engine. ANA - ESOMAR. Retrieved June 30, 2024, from


https://ana.esomar.org/documents/integrated-insights-engine


Videos

Deconstructing what machine learning does when processing text

Learn how to use machine learning text analytics, from scratch, for free, using open-source R.

Catalogue: Fusion 2019
Author: Ray Poynter
Company: The Future Place
November 10, 2019
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Citation

Poynter, R. (2019a, November 10). Deconstructing what machine learning does when processing text. ANA - ESOMAR. Retrieved June 30, 2024, from


https://ana.esomar.org/documents/deconstructing-what-machine-learning-does-when-processing-text-10844


Videos
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Citation

Kuehne, M. (2019a, November 10). Answers not analytics. ANA - ESOMAR. Retrieved June 30, 2024, from


https://ana.esomar.org/documents/answers-not-analytics-10854


Videos

iFactor

Using CRM data to harness clients' irritating experiences feedback thanks to machine learning enrich outcomes with a social data deep dive into customers' pain points and related emotions.

Catalogue: Fusion 2019
Authors: Charlotte Zaepfel, Mathilde Guinaudeau
Company: Ipsos MRBI
November 10, 2019
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Citation

Zaepfel and Guinaudeau (2019a, November 10). iFactor. ANA - ESOMAR. Retrieved June 30, 2024, from


https://ana.esomar.org/documents/ifactor-10852


Videos

Future-proof data quality using AI

This presentation details the exploration of various machine learning algorithms/models, which are tested on different market research studies collected using face-to-face (F2F) data collection in East African markets. The supervised machine learning...

Catalogue: Fusion 2019
Author: Dharmendra Jain
Company: Kantar
November 10, 2019
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Citation

Jain, D. (2019a, November 10). Future-proof data quality using AI. ANA - ESOMAR. Retrieved June 30, 2024, from


https://ana.esomar.org/documents/future-proof-data-quality-using-ai-10848


Videos

Machine learning and privacy

Machine Learning algorithms are born as a solution to a problem. Once we feel comfortable with a prototype, there is still a long path to its deployment...and it is rarely a smooth one. We would like to share our experience transiting that path.

Catalogue: Fusion 2019
Author: Anna Bellido
Company: Netquest
November 10, 2019
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Citation

Bellido, A. (2019a, November 10). Machine learning and privacy. ANA - ESOMAR. Retrieved June 30, 2024, from


https://ana.esomar.org/documents/machine-learning-and-privacy-10847


Videos

Can machines be emotional?

We know emotions play an important role in consumer decision making but how do we access them at scale? SKIM and J&J teamed up to investigate!

Catalogue: Fusion 2019
Author: Marcel Slavenburg
Company: SKIM
November 10, 2019
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Citation

Slavenburg, M. (2019a, November 10). Can machines be emotional?. ANA - ESOMAR. Retrieved June 30, 2024, from


https://ana.esomar.org/documents/can-machines-be-emotional--10853


Videos

Discovering new actionable insights with AI

Course5's approach proposes to complement traditional ad-testing and provide insights support to the brand marketer through a simple online tool which uses AI to mine past data and pre-evaluate new creatives. The paper talks about how we can use AI...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Sunita Venkataraman, Manish MIttal
Company: Course5 Intelligence
September 8, 2019
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Citation

Venkataraman and MIttal (2019a, September 08). Discovering new actionable insights with AI. ANA - ESOMAR. Retrieved June 30, 2024, from


https://ana.esomar.org/documents/discovering-new-actionable-insights-with-ai-10667