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Videos
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Citation

Ghosh and Gold (2024a, July 25). PacMachine. ANA - ESOMAR. Retrieved August 07, 2024, from


https://ana.esomar.org/documents/pacmachine-12449


Videos
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Citation

Brown, J. (2024a, July 25). Innovate Like a Rap Star. ANA - ESOMAR. Retrieved August 07, 2024, from


https://ana.esomar.org/documents/innovate-like-a-rap-star


Videos
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Citation

Terron, A. (2024a, July 25). When Gen AI meets Gen Z. ANA - ESOMAR. Retrieved August 07, 2024, from


https://ana.esomar.org/documents/when-gen-ai-meets-gen-z


Videos
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Citation

Blades, F. (2024a, July 25). Creative Catalyst. ANA - ESOMAR. Retrieved August 07, 2024, from


https://ana.esomar.org/documents/creative-catalyst


Research papers

From Shelf to Sip: Uncovering a Winning Consumer Journey for Suntory Global Spirits? -196 Hard Seltzer

To capture consumer attention in the competitive ready-to-drink (RTD) alcoholic beverage space, products must stand out on the shelf and catch the consumer?s eye. However, that?s just the tip of the iceberg in this burgeoning category: in order to...

Catalogue: North America 2024 - Innovation
Authors: Shira Horn, Jenny Stephen
Companies: Suntory , AMC Global
July 5, 2024
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Citation

Horn and Stephen (2024a, July 05). From Shelf to Sip: Uncovering a Winning Consumer Journey for Suntory Global Spirits? -196 Hard Seltzer. ANA - ESOMAR. Retrieved August 07, 2024, from


https://ana.esomar.org/documents/from-shelf-to-sip-uncovering-a-winning-consumer-journey-for-suntory-global-spirits--196-hard-seltzer


Research papers

Stuck in Neutral

This paper challenges our perceptions of innovation and invites researchers to view consumers through a new lens. It argues we are not living in an age of innovation and that a plateau has likely been reached. It introduces the concept of an...

Catalogue: North America 2024 - Innovation
Author: Damian Loscher
Company: IPSOS
July 5, 2024
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Citation

Loscher, D. (2024a, July 05). Stuck in Neutral . ANA - ESOMAR. Retrieved August 07, 2024, from


https://ana.esomar.org/documents/stuck-in-neutral-


Research papers

The Science Behind the Creativity

The combination of storytelling with technology has enhanced the impact and reach of the entertainment industry on local, regional and global audiences. The transformation of the entertainment industry has been driven by the emergence of emerging...

Catalogue: North America 2024 - Innovation
Author: Itzel Abigail Rivera Suarez
Company: Warner Bros
July 5, 2024
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Citation

Rivera Suarez, I. (2024a, July 05). The Science Behind the Creativity. ANA - ESOMAR. Retrieved August 07, 2024, from


https://ana.esomar.org/documents/the-science-behind-the-creativity


Research papers

PacMachine

Pac-Man doesn't run on his own; he needs the player to guide him to victory. Pac-Man, an icon of the 1980s, is a yellow, pie-shaped character who travels around a maze trying to eat dots and avoid four hunting ghosts. But, what does Pac-Man really...

Catalogue: North America 2024 - Innovation
Authors: Ipsita Ghosh, Daniella Gold
Companies: Kimberly-Clark, ?What if! Innovation
July 5, 2024
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Citation

Ghosh and Gold (2024a, July 05). PacMachine. ANA - ESOMAR. Retrieved August 07, 2024, from


https://ana.esomar.org/documents/pacmachine


Research papers

Making Your Brand Culturally Iconic

The Dig Insights team were able to help La-Z-Boy position the brand to be one that restores body and soul, leaning into the concept of celebrating laziness; ultimately, reminding people to create moments that they want to keep living in. The end...

Catalogue: North America 2024 - Innovation
Authors: Jorge Calvachi, Patricia King
Companies: La-Z-Boy, Dig Insights
July 5, 2024
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Citation

Calvachi and King (2024a, July 05). Making Your Brand Culturally Iconic. ANA - ESOMAR. Retrieved August 07, 2024, from


https://ana.esomar.org/documents/making-your-brand-culturally-iconic