Abstract:
Pac-Man doesn't run on his own; he needs the player to guide him to victory. Pac-Man, an icon of the 1980s, is a yellow, pie-shaped character who travels around a maze trying to eat dots and avoid four hunting ghosts. But, what does Pac-Man really represent? A friendly humanoid entity, a nebulous representation of ?us? in digital form ?a voracious consumer whose giant gaping mouth is an emblem of our insatiable desire to consume.
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PacMachine
Catalogue: North America 2024 - Innovation
Authors: Ipsita Ghosh, Daniella Gold
Company: Kimberly-Clark
July 25, 2024
