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Research papers
Tips and Tricks to Make Pricing Research Better and More Actionable
Pricing research can have a profound impact on a company's business results. However, to do so it needs to be conducted with a detailed understanding of how buyers make purchase decisions, as established by behavioural economics. The learnings from...
Catalogue: North America 2024 - Innovation
Author: Per Sjofors
Company: Sjofors Partners Inc
August 5, 2024
Research papers
From Shelf to Sip: Uncovering a Winning Consumer Journey for Suntory Global Spirits? -196 Hard Seltzer
To capture consumer attention in the competitive ready-to-drink (RTD) alcoholic beverage space, products must stand out on the shelf and catch the consumer?s eye. However, that?s just the tip of the iceberg in this burgeoning category: in order to...
Catalogue: North America 2024 - Innovation
Authors: Shira Horn, Jenny Stephen
Companies: Suntory , AMC Global
July 5, 2024
Research papers
Stuck in Neutral
This paper challenges our perceptions of innovation and invites researchers to view consumers through a new lens. It argues we are not living in an age of innovation and that a plateau has likely been reached. It introduces the concept of an...
Catalogue: North America 2024 - Innovation
Author: Damian Loscher
Company: IPSOS
July 5, 2024
Research papers
The Science Behind the Creativity
The combination of storytelling with technology has enhanced the impact and reach of the entertainment industry on local, regional and global audiences. The transformation of the entertainment industry has been driven by the emergence of emerging...
Catalogue: North America 2024 - Innovation
Author: Itzel Abigail Rivera Suarez
Company: Warner Bros
July 5, 2024
Research papers
PacMachine
Pac-Man doesn't run on his own; he needs the player to guide him to victory. Pac-Man, an icon of the 1980s, is a yellow, pie-shaped character who travels around a maze trying to eat dots and avoid four hunting ghosts. But, what does Pac-Man really...
Catalogue: North America 2024 - Innovation
Authors: Ipsita Ghosh, Daniella Gold
Companies: Kimberly-Clark, ?What if! Innovation
July 5, 2024
Research papers
Making Your Brand Culturally Iconic
The Dig Insights team were able to help La-Z-Boy position the brand to be one that restores body and soul, leaning into the concept of celebrating laziness; ultimately, reminding people to create moments that they want to keep living in. The end...
Catalogue: North America 2024 - Innovation
Authors: Jorge Calvachi, Patricia King
Companies: La-Z-Boy, Dig Insights
July 5, 2024
Research papers
Editorial
As we gather in Chicago for ESOMAR's 2024 edition of the Art & Science of Innovation, the conference committee and I are excited to introduce you to a programme chock-filled with thought-provoking ideas, smart and ready-to-use toolkits and big...
Catalogue: North America 2024 - Innovation
Author: Giulia Gasperi
Company: TRIPTK
July 5, 2024
Research papers
