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Videos
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Citation

Blades, F. (2024a, August 05). Seeing the Light. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/seeing-the-light


Videos
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Citation

Blades, F. (2024a, July 31). Creative Catalyst QA. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/creative-catalyst-qa


Videos
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Citation

Blades, F. (2024a, July 25). Creative Catalyst. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/creative-catalyst


Webinars

Beyond CX, experience driven marketing

In order to succeed in the NEW normal, the insights industry need to embrace an innovative approach beyond CX: Experience Driven Marketing. ESOMAR is keen to understand how this works and why it is so relevant right now!Experience Driven Marketing...

Catalogue: ESOMAR Spotlight Series 2021
Authors: Fiona Blades, André D'Abreu, Dana DiGregorio, Neha Arora
March 3, 2021
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Citation

Blades, D'Abreu, DiGregorio and Arora (2021a, March 03). Beyond CX, experience driven marketing. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/beyond-cx-experience-driven-marketing


Videos

Alchemy!

In medieval times people sought a universal elixir. They failed, just as modern insighters fail if we proselytise one approach is the future. We search for truth through data but history tells us there is no universal solution.Rather, we believe...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Fiona Blades
Company: MESH Experience
November 11, 2018
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Citation

Blades, F. (2018a, November 11). Alchemy!. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/alchemy-


Research papers

Alchemy!

In medieval times people sought a universal elixir. They failed, just as modern insighters fail if we proselytise one approach is ‘the future’. We search for truth through data – but history tells us there is no universal...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Fiona Blades
Company: MESH Experience
November 11, 2018
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Citation

Blades, F. (2018a, November 11). Alchemy!. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/alchemy--9439


Research papers

The marketing impact score

This presentation answers a key client question: what is the right Marketing Metric?

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Caroline Smiley, Fiona Blades
Company: MESH Experience
November 7, 2017
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Citation

Smiley and Blades (2017a, November 07). The marketing impact score. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/the-marketing-impact-score-9139


Videos

The marketing impact score

This presentation answers a key client question: what is the right Marketing Metric?

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Caroline Smiley, Fiona Blades
Company: MESH Experience
January 15, 2017
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Citation

Smiley and Blades (2017a, January 15). The marketing impact score. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/the-marketing-impact-score


Research papers

Sustainable research

Sustainability is at the top of all major companies’ agendas, yet it is an issue that tends to get siloed in research into research about sustainability or giving to charity. PepsiCo and MESH Planning are seeking to integrate sustainability into...

Catalogue: Congress 2013: Think Big
Authors: Ana Alvarez, Fiona Blades
Company: MESH Experience
September 26, 2013
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Citation

Alvarez and Blades (2013a, September 26). Sustainable research. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/sustainable-research-8078