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Videos

Reimagine innovation

A new people-centric approach combined with LIVE development of innovation allowed teams to come up with some disruptive innovations for Danone Waters (plain water & Aquadrinks) across key markets (Mexico, China, Indonesia, etc.).

Catalogue: Congress 2018
Author: Dieter Deceuninck
Company: Danone
September 23, 2018
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Citation

Deceuninck, D. (2018a, September 23). Reimagine innovation. ANA - ESOMAR. Retrieved July 06, 2024, from


https://ana.esomar.org/documents/reimagine-innovation


Research papers

Reimagine innovation

A new people-centric approach combined with LIVE development of innovation allowed teams to come up with some disruptive innovations for Danone Waters (plain water & Aquadrinks) across key markets (Mexico, China, Indonesia, etc.).

Catalogue: Congress 2018
Author: Dieter Deceuninck
Company: Danone
September 23, 2018
×

Citation

Deceuninck, D. (2018a, September 23). Reimagine innovation. ANA - ESOMAR. Retrieved July 06, 2024, from


https://ana.esomar.org/documents/reimagine-innovation-9393


Videos

Shopper research trends

With Amazon buying Whole Foods, there is no way back for the retail industry. Disruption is now.

Catalogue: ESOMAR Shopping Experience Seminar 2018
Author: Ludovic Depoortere
Company:
June 6, 2018
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Citation

Depoortere, L. (2018a, June 06). Shopper research trends. ANA - ESOMAR. Retrieved July 06, 2024, from


https://ana.esomar.org/documents/shopper-research-trends


Videos

Insights to rebuild a B2B Business

How to rebuilt a B2B business: the Standard Chartered Commercial Banking case study.

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Susan Burrell, Swami Srinivasan
May 23, 2018
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Citation

Burrell and Srinivasan (2018a, May 23). Insights to rebuild a B2B Business. ANA - ESOMAR. Retrieved July 06, 2024, from


https://ana.esomar.org/documents/insights-to-rebuild-a-b2b-business


Videos

Exploring a digital parallel universe

Decoding China's Digital Natives: an exploration of the links between digital behavior and psychological drivers.Given the amounts of money being channeled into e-commerce and digital marketing each year in China, one would assume that brands had...

Catalogue: Congress 2017: Visionary
Authors: Chris Wallbridge, Kevin Gentle, Gening Wang, Marta Dealcaraz
Company: Labbrand
November 27, 2017
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Citation

Wallbridge, Gentle, Wang and Dealcaraz (2017a, November 27). Exploring a digital parallel universe. ANA - ESOMAR. Retrieved July 06, 2024, from


https://ana.esomar.org/documents/exploring-a-digital-parallel-universe-


Videos

Can chairs talk?

Using a combination of Image Mining and Text Analytics to decipher relative strength of fast growing Italian designer furniture brand vis-a-vis the competition and also to strategize its future brand positioning.

Catalogue: Congress 2017: Visionary
Authors: Preriit Souda, Chiara Davanzo Zamarian
Company: KANTAR TNS Malaysia
November 27, 2017
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Citation

Souda and Zamarian (2017a, November 27). Can chairs talk?. ANA - ESOMAR. Retrieved July 06, 2024, from


https://ana.esomar.org/documents/can-chairs-talk--9179


Videos

Are you insured, Scarlett? 'I can't think about that right now. I'll think about that tomorrow'

We show how to convert a vision into a transformational strategy that reinvents your relationship with customers. We'll demonstrate, via a major global insurance provider case study, an approach to embedding visionary change in any organisation.

Catalogue: Congress 2017: Visionary
Authors: Carlos Fonseca, Adam Riley, David Smith
Company: DVL Smith Ltd
November 27, 2017
×

Citation

Fonseca, Riley and Smith (2017a, November 27). Are you insured, Scarlett? 'I can't think about that right now. I'll think about that tomorrow'. ANA - ESOMAR. Retrieved July 06, 2024, from


https://ana.esomar.org/documents/are-you-insured-scarlett-i-can-t-think-about-that-right-now-i-ll-think-about-that-tomorrow--9174


Case studies

Are you insured, Scarlett? 'I can't think about that right now. I'll think about that tomorrow'

We show how to convert a vision into a transformational strategy that reinvents your relationship with customers. We'll demonstrate, via a major global insurance provider case study, an approach to embedding visionary change in any organisation.

Catalogue: Congress 2017: Visionary
Authors: Carlos Fonseca, Adam Riley, David Smith
Company: DVL Smith Ltd
September 22, 2017
×

Citation

Fonseca, Riley and Smith (2017a, September 22). Are you insured, Scarlett? 'I can't think about that right now. I'll think about that tomorrow'. ANA - ESOMAR. Retrieved July 06, 2024, from


https://ana.esomar.org/documents/are-you-insured-scarlett-i-can-t-think-about-that-right-now-i-ll-think-about-that-tomorrow-


Research papers

Exploring a digital parallel universe

Decoding China's Digital Natives: an exploration of the links between digital behavior and psychological drivers.Given the amounts of money being channeled into e-commerce and digital marketing each year in China, one would assume that brands had...

Catalogue: Congress 2017: Visionary
Authors: Chris Wallbridge, Kevin Gentle, Gening Wang, Marta Dealcaraz
Company: Labbrand
September 4, 2017
×

Citation

Wallbridge, Gentle, Wang and Dealcaraz (2017a, September 04). Exploring a digital parallel universe. ANA - ESOMAR. Retrieved July 06, 2024, from


https://ana.esomar.org/documents/exploring-a-digital-parallel-universe