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Duncan-Jones and Clemens (1962a, June 15). The use of the semantic differential in media research. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-use-of-the-semantic-differential-in-media-research
Sittenfeld, H. (1962a, June 15). Did we overlook something in sampling individuals?. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/did-we-overlook-something-in-sampling-individuals-
Ogilvie and Wilde (1962a, June 15). Determination of the effect of advertising by means of the scaling techniques in general and the semantic differential in particular . ANA - ESOMAR. Retrieved September 26, 2024, from
Baumert and Lupri (1962a, June 15). Social stratification in survey research. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/social-stratification-in-survey-research
Strothmann, K. (1962a, June 15). Problems and methods of the image research for production goods. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/problems-and-methods-of-the-image-research-for-production-goods
Godwin, R. D. (1962a, June 15). Some problems in the definition and measurement of advertising penetration; and an enquiry into two alternative methods for measuring one component. ANA - ESOMAR. Retrieved September 26, 2024, from
de Koning, C. C. (1962a, June 15). The information concept as a key to industrial market research method. ANA - ESOMAR. Retrieved September 26, 2024, from
Schlaepfer, C. (1961a, September 09). Forecasting in consumer research . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/forecasting-in-consumer-research-
Erhard, L. (1961a, August 01). Speech by professor Ludwig Erhard, German Federal Minister For Economic Affairs, at the ESOMAR/WAPOR congress in Baden/Baden on September 11th, 1961. ANA - ESOMAR. Retrieved September 26, 2024, from