Abstract:
For years now, something like a cold war has been waged between the protagonists of random sampling and those of quota sampling. In a way, it has been a war between mathematicians and practitioners of survey research.And as things go in such situations, the heat of battle may have blinded both sides to a certain extent, so that they became more and more dogmatic believers in one or the other principle of sampling, thus losing both the will and the ability to try and look at the problem from more than the one and only point of view they had chosen.
This could also be of interest:
Research Papers
Sampling
Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Martin Alan Collins
 
September 1, 1998
Research Papers
Random VS quota sampling methods
Catalogue: ESOMAR Teach-In Seminar 1995: All You Ever Wanted To Know About Sampling, Statistics And Questionnaires
Author: Paul Harris
 
February 14, 1995
Research Papers
Alternative approaches to industrial sampling problems
Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Author: JWP Cornish
 
January 1, 1973
