Did we overlook something in sampling individuals?

Date of publication: June 15, 1962

Author: Hans Sittenfeld


For years now, something like a cold war has been waged between the protagonists of random sampling and those of quota sampling. In a way, it has been a war between mathematicians and practitioners of survey research.And as things go in such situations, the heat of battle may have blinded both sides to a certain extent, so that they became more and more dogmatic believers in one or the other principle of sampling, thus losing both the will and the ability to try and look at the problem from more than the one and only point of view they had chosen.

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