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Speech by professor Ludwig Erhard, German Federal Minister For Economic Affairs, at the ESOMAR/WAPOR congress in Baden/Baden on September 11th, 1961

Date of publication: August 1, 1961

Catalogue: ESOMAR Yearbook 1962-1963

Author: Ludwig Erhard

Abstract:

My purpose is to show that, in public opinion research, we must find the right formulation of questions and derive the right conclusions. Let me explain this with a few concrete questions. In Germany there is a lot of talk about prosperity, but attitudes vary greatly.

Ludwig Erhard

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Research Papers

Speech by professor Ludwig Erhard, German Federal Minister For Economic Affairs, at the ESOMAR/WAPOR congress in Baden/Baden on September 11th, 1961 (German)

Catalogue: ESOMAR Yearbook 1962-1963

Author: ESOMAR B.V.

 

August 1, 1961

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Citation

B.V., E. (1961a, August 01). Speech by professor Ludwig Erhard, German Federal Minister For Economic Affairs, at the ESOMAR/WAPOR congress in Baden/Baden on September 11th, 1961 (German). ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/speech-by-professor-ludwig-erhard-german-federal-minister-for-economic-affairs-at-the-esomar-wapor-congress-in-baden-baden-on-september-11th-1961-german-


Research Reports

50 ESOMAR

Catalogue: ESOMAR Publications

Author: ESOMAR B.V.

 

September 1, 1998

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Citation

B.V., E. (1998a, September 01). 50 ESOMAR. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/50-esomar


Research Papers

The year's work

Catalogue: ESOMAR Yearbook 1962-1963

Author: ESOMAR B.V.

 

August 1, 1963

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Citation

B.V., E. (1963a, August 01). The year's work. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/the-year-s-work


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Erhard, L. (1961a, August 01). Speech by professor Ludwig Erhard, German Federal Minister For Economic Affairs, at the ESOMAR/WAPOR congress in Baden/Baden on September 11th, 1961. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/the-year-s-work