Resources Library by ANA

Knowing the patient

Longitudinal patient data has been cited as the largest single gap in healthcare data. This paper shows how a new, patent pending, patient-centric approach to data collection has been designed, using panel recruitment techniques and multi-source data...

Catalogue: ESOMAR Global Healthcare 2002

Author: Simon Fitall

February 17, 2002

A reality check in the Internet age

The Internet: the greatest technological invention of our lifetime or a necessary evil? It has, no doubt, changed the way we do business. How has it changed our personal lives? And, most importantly, what are its true effects on society, on the very...

Catalogue: ESOMAR Net Effects 5 2002

Author: Donna Wydra

February 3, 2002

Sifting through the sands of cyberspace

This paper provides insights related to the attitudes that Arab Internet users hold towards the Internet, their behaviour, and the 'net culture' that seems to be evolving in the Middle East, and is based on data drawn mainly from specially...

Catalogue: ESOMAR Net Effects 5 2002

Authors: Arun Joshi, Koushik Gupta

Company: Nielsen

February 3, 2002

A cup of tea, a sofa and a remote control

The proportion of households in Europe with access to interactive services through television is growing rapidly and is expected to outstrip Internet penetration by 2005. This presentation examines the potential use of interactive television as a...

Catalogue: ESOMAR Net Effects 5 2002

Author: David Walker

February 3, 2002

A borderless brand

This paper explores and discusses issues relating to translating values of an international Western brand to India, a market with a completelydifferent cultural, social, historical and economic contexts.

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence

Authors: Poonam V. Kumar, Malini Pani, Richa Puranesh

October 28, 2001

Real borders

This paper captures the two faces of India as a traditional developing market – the face lured by increased exposure to Western products and lifestyles, which coexists in complete harmony with the slow to change face rooted in centuries of...

Catalogue: Ethnic Marketing 2000

Authors: Poonam V. Kumar, Sukanya Kripalu

July 1, 2000

The case of Russia

This paper is based on research conducted in Russia during its transition to a more liberal economic and political system. The data cited are taken from VCIOM nationwide surveys and polls conducted in 1989-1997. Russia shares most common features of...

Catalogue: New Monograph Series Vol.8: International Marketing Research

Authors: Yuri Levada, Alexey Levinson

September 1, 1999

Beyond post-perestroika Russia and post-communism Eastern Europe

The constructs of individualism-collectivism are examined as a basis for understanding Social Change and emergent Consumer Segmentations in Central Eastern Europe. These cultural values at a macro level drive the emergence of consumer segmentations,...

Catalogue: New Monograph Series Vol.8: International Marketing Research

Authors: Rupert K. Tower, Peter Cooper

September 1, 1999

Marketing in Latin America in the 21st Century

Rapid socio-economic growth in Latin America is accelerating the dynamics of change in consumption marketing and communication. Those involved in marketing are increasingly confronted with a complex and fast-changing reality in which trends habits...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century

Author: ESOMAR B.V.

June 15, 1999