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Dexter, A. (1997a, September 01). I don't know much about art, but I know what I like . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/i-don-t-know-much-about-art-but-i-know-what-i-like-
Arreaza, Baskin, Bergna and Riebman (1997a, June 15). The implementation of L-O-V in Venezuela. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-implementation-of-l-o-v-in-venezuela
Troiano, J. (1996a, June 15). Brand equity. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/brand-equity
El-Tigi and Wafai (1996a, March 01). Egyptian consumers . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/egyptian-consumers-
Wyss, W. (1994a, September 01). Positioning one thousand brands in their respective markets. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/positioning-one-thousand-brands-in-their-respective-markets
Bona, E. (1994a, June 15). Telebersaglio. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/telebersaglio
Sampson, P. (1993a, June 15). Qualitative research, quantitative research, interaction, integration and linkage. ANA - ESOMAR. Retrieved September 26, 2024, from
Wedel, M. (1993a, June 15). Market segmentation research. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/market-segmentation-research
Schapira, L. (1991a, June 15). Patterns of TV watchers (French). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/patterns-of-tv-watchers-french-