Back

I don't know much about art, but I know what I like

Date of publication: September 1, 1997

Catalogue: ESOMAR Congress 1997: Learning From The Future

Company:

Author: Andy Dexter

Abstract:

This paper seeks to demonstrate that we can improve our use of research as a creative tool by using and classifying more effectively the range of mindsets and abilities that exist amongst our raw material - people.

Andy Dexter

Author

This is a long description of some author details.

This could also be of interest:

Videos

I don't know if I am allowed to say this but...

Catalogue: Fusion 2019

Author: Peter Totman

Company: Jigsaw Research

November 10, 2019

×

Citation

Totman, P. (2019a, November 10). I don't know if I am allowed to say this but.... ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/i-don-t-know-if-i-am-allowed-to-say-this-but--10871


Research Papers

I don't know if I am allowed to say this but...

Catalogue: Fusion 2019

Author: Peter Totman

Company: Jigsaw Research

November 10, 2019

×

Citation

Totman, P. (2019a, November 10). I don't know if I am allowed to say this but.... ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/i-don-t-know-if-i-am-allowed-to-say-this-but-


Research Papers

Comments on papers: Session I

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers

Author: K. W. Aspinall

Company: GSK

May 1, 1968

×

Citation

Aspinall, K. W. (1968a, May 01). Comments on papers: Session I. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/comments-on-papers-


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Dexter, A. (1997a, September 01). I don't know much about art, but I know what I like . ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/comments-on-papers-