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I don't know much about art, but I know what I like

Date of publication: September 1, 1997

Catalogue: ESOMAR Congress 1997: Learning From The Future

Company:

Author: Andy Dexter

Abstract:

This paper seeks to demonstrate that we can improve our use of research as a creative tool by using and classifying more effectively the range of mindsets and abilities that exist amongst our raw material - people.

Andy Dexter

Author

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Dexter, A. (1997a, September 01). I don't know much about art, but I know what I like . ANA - ESOMAR. Retrieved February 04, 2026, from


https://ana.esomar.org/documents/i-speak-therefore-i-am--8462