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Guillen, del Canto and Galdames (1999a, June 15). Evaluation of advertising efficiency and effectiveness (Spanish). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/evaluation-of-advertising-efficiency-and-effectiveness-spanish-
Martine-Cosnefroy, E. (1998a, September 01). Data mining and market research . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/data-mining-and-market-research-
Holmes, D. (1998a, September 01). Market research . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/market-research--5321
Smith, A. (1997a, June 15). Integrated marketing communications starts with print plus television. ANA - ESOMAR. Retrieved September 26, 2024, from
Nogueira, Cesar and Panella (1997a, June 15). Datadia (Portuguese) . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/datadia-portuguese-
Nogueira, Cesar and Panella (1997a, May 01). Datadia. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/datadia
Purdye and Dick (1996a, June 15). Product/media and the quest for the Holy Grail. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/product-media-and-the-quest-for-the-holy-grail
Byfield and Ford (1996a, June 15). Development and harmonisation of software to tackle the issue of optimising effective reach on television across international markets. ANA - ESOMAR. Retrieved September 26, 2024, from
Calmet, A. V. (1996a, May 01). Geographic marketing in financial institutions . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/geographic-marketing-in-financial-institutions-