Resources Library by ANA

Acting on the Unsaid

How we can change our thought processes, allowing room for both expression and action, transforming our approach to research and ultimately fostering business growth. And the business grew; this is what Chokis in CARICAM is about.

Catalogue: Latin America 2024

Authors: Carolina Porcari, Luis Alejandro Zarate, Itzelli Vizcaino, Ezequiel Erdei

Companies: Mega Research, PepsiCo

April 24, 2024

Mapping the Emotional Landscape

Learn how to leverage the power of emotions to connect with consumers more deeplyHow do customers react emotionally to your product content, prices and products? And how do those responses impact their choices?Emotions are the hidden catalysts...

Catalogue: Latin America 2024

Author: Jorge Quesada

Company: SKIM

April 24, 2024

The Era of Pet Humanisation

In a recent study carried out by WIN in 8 countries in Latin America + Canada, we found that 87% of people attribute importance to their relationships with other people. Not far behind, 80% declare that they consider their relationships with animals...

Catalogue: Latin America 2024

Author: Constanza Cilley

Company: Voices Consultancy

April 24, 2024

Inspiring Conscious Consumption

The invitation: Let's talk about possibilismIn this era of ecological fragility and social transformation, the marketing arena is on the cusp of a paradigm shift. "Promoting Sustainable Lifestyles in Colombia through Shopping" is not just a title; it...

Catalogue: Latin America 2024

Authors: Lucas Lopez Lince, Juan David Giraldo Ruiz

Companies: IPSOS, Grupo Exito

April 24, 2024

Are you OK Zoomers?

To understand Gen Z?s core challenges, values and desires, and prepare for potential shifts in consumer behaviour, Coca-Cola LatAm has engaged in a quantitative study among Gen Z (or Zoomers) in Argentina, Mexico, Colombia and Brazil, benchmarking...

Catalogue: Latin America 2023

Authors: Joeri Van den Bergh, Magdalena Garcia Grisanti, Javier Barrera

Companies: The Coca-Cola Company , Human8

April 25, 2023

Trends that impact and transform the Latin consumer

Catalogue: Vision and Values 2021

Author: Mariela Mociulsky

October 25, 2021

Researching to include: How can we change discriminatory attitudes?

Never before as visible as today. In Peru, there are more than 1.7 million adults who recognize themselves as LGTBIQ+. However, day by day they face a world that judges and discriminates them for being and expressing how they feel. This research...

Catalogue: Latin America 2020 - Insights Festival

Authors: Alfredo Valencia, Luis Ramos

Companies: IPSOS, INNGOV

October 19, 2020

Brands with purpose

Brand purpose, social trends: Consumer segmentation based on their needs, thoughts and values.

Catalogue: Latin America 2020 - Insights Festival

Authors: Ana Sofía Hernández Laya, Itala Padilla Bahamonde

Companies: Procter & Gamble, Datum Internacional S.A.

October 19, 2020

Behind the curtain

We want to GO BEYOND what is known in terms of consumer trends and provide a fresh framework to help gather a new and inspired understanding of consumers everyday life and how it impacts brands.?This interactive session will generate an experiential...

Catalogue: Latin America 2016: Research Renovation

Authors: Mariela Mociulsky, Ximena Díaz Alarcón

Company: Trendsity SRL

April 13, 2016