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Hall, Banerji, Rayner, D'Angelo and Atkins (2019a, September 08). Rapid impact. ANA - ESOMAR. Retrieved August 07, 2024, from
https://ana.esomar.org/documents/rapid-impact-10727
Russeck and Bolger (2019a, September 08). Test launch is the new black. ANA - ESOMAR. Retrieved August 07, 2024, from
https://ana.esomar.org/documents/test-launch-is-the-new-black
Davidson, D. (2019a, June 27). Embracing agility. ANA - ESOMAR. Retrieved August 07, 2024, from
https://ana.esomar.org/documents/embracing-agility
Gouldstone and Draper (2018a, December 12). Take a load off. ANA - ESOMAR. Retrieved August 07, 2024, from
https://ana.esomar.org/documents/take-a-load-off
Mukherjee and Roy (2018a, May 13). New market research mobile app to facilitate new product development & innovation . ANA - ESOMAR. Retrieved August 07, 2024, from
Penconek, M. (2010a, September 15). Having a hard time launching innovations in Russia. ANA - ESOMAR. Retrieved August 07, 2024, from
https://ana.esomar.org/documents/having-a-hard-time-launching-innovations-in-russia
Penconek and Gillespie (2009a, September 21). Launching innovations during economic slowdown. ANA - ESOMAR. Retrieved August 07, 2024, from
https://ana.esomar.org/documents/launching-innovations-during-economic-slowdown
Rédier and McClure (2007a, November 14). Let the product talk. ANA - ESOMAR. Retrieved August 07, 2024, from
https://ana.esomar.org/documents/let-the-product-talk
B.V., E. (2007a, April 01). Research World (April 2007). ANA - ESOMAR. Retrieved August 07, 2024, from
https://ana.esomar.org/documents/research-world-april-2007-