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Take a load off

Date of publication: December 12, 2018

Catalogue: ESOMAR Client Summit 2018- Autumn Edition

Authors: Ashlee Gouldstone, Vicki Draper

Abstract:

The aim of the authors is to share a Case Study on a data informed approach to improving the commercial experience for consumers & brands.

Ashlee Gouldstone

Author

This is a long description of some author details.

Vicki Draper

Author

This is a long description of some author details.

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Research Papers

Brand/price trade-off

Catalogue: Seminar 1987: Micro And Macro Market Modelling

Author: Rory P. Morgan

 

October 26, 1987

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Citation

Morgan, R. P. (1987a, October 26). Brand/price trade-off . ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/brand-price-trade-off-


Research Papers

An exercise in trade-off

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Author: John R. Lawford

 

September 1, 1976

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Citation

Lawford, J. R. (1976a, September 01). An exercise in trade-off. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/an-exercise-in-trade-off


Research Reports

Qualitative research on the take-home beer market

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

March 23, 1973

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Citation

, C. (1973a, March 23). Qualitative research on the take-home beer market. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-the-take-home-beer-market


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Gouldstone and Draper (2018a, December 12). Take a load off. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-the-take-home-beer-market