Abstract:
The aim of the authors is to share a Case Study on a data informed approach to improving the commercial experience for consumers & brands.
Date of publication: December 12, 2018
Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Authors: Ashlee Gouldstone, Vicki Draper
Abstract:
The aim of the authors is to share a Case Study on a data informed approach to improving the commercial experience for consumers & brands.
This is a long description of some author details.
This is a long description of some author details.
Morgan, R. P. (1987a, October 26). Brand/price trade-off . ANA - ESOMAR. Retrieved April 19, 2024, from
https://ana.esomar.org/documents/brand-price-trade-off-
Lawford, J. R. (1976a, September 01). An exercise in trade-off. ANA - ESOMAR. Retrieved April 19, 2024, from
https://ana.esomar.org/documents/an-exercise-in-trade-off
, C. (1973a, March 23). Qualitative research on the take-home beer market. ANA - ESOMAR. Retrieved April 19, 2024, from
https://ana.esomar.org/documents/qualitative-research-on-the-take-home-beer-market
Type | Title | Authors |
---|---|---|
Fad and progress in motivation research | Authors: Herta Herzog | |
Methodological considerations regarding marketing research for consumer durable goods | Authors: Leif Holbaek-Hanssen | |
Service after sale and studies of market for business | Authors: Archibald Maddock Crossley | |
Some comments on the use of 3D and strip film | Authors: Henry Charles Briant | |
The "steps-and-parts" model for polling | Authors: Stuart Carter Dodd, Chahin Turabian | |
What are durable and capital goods? | Authors: N. H. Pearson | |
Advertising and marketing research (French) | Authors: Philippe De Vendeuvre | |
Consumers economic expectations and intentions as revealed by sample surveys | Authors: Henry Durant | |
Economic forecasts with special reference to field studies | Authors: Jan van Rees | |
Market research for petroleum products in the automotive field | Authors: D. Leerentveld |
Gouldstone and Draper (2018a, December 12). Take a load off. ANA - ESOMAR. Retrieved April 19, 2024, from
https://ana.esomar.org/documents/qualitative-research-on-the-take-home-beer-market